Brand Strategist

Department: Innovation - Brand Strategy

Employment Type: Full Time

Location: Remote - US

Compensation: $70,000 - $80,000 / year

Description

About Us
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients. With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organisation.

We are looking for a mid-level Brand Strategist to join our Brand Strategy team. This role is ideal for a strategic thinker who thrives on uncovering insights, shaping brand narratives, and collaborating with creative and media teams to bring campaigns to life.

The Brand Strategist will play a key role in translating client business objectives into actionable brand and marketing strategies that drive measurable impact. We’re looking for a someone who’s ready to move beyond category clichés and deliver insight-driven work that gets attention, earns admiration, and inspires belief (our F.A.B.™ model). You’ll be responsible for helping clients define, shape, and articulate brand platforms that drive business growth—and guiding how those platforms come to life across messaging, experience, and culture.

Key Responsibilities

Lead Strategic Discovery: Conduct workshops, stakeholder interviews, and intelligence gathering to uncover audience motivators, category dynamics, and client ambition.
Develop Brand Platforms: Create insight-driven strategies that include brand purpose, positioning, value propositions, archetypes, messaging frameworks, and content strategy.
Craft Strategic Artifacts: Author briefs, narratives, and personas that empower creative and media teams to move swiftly and boldly.
Integrate with Teams: Partner with internal and external collaborators across marketing, brand, media, performance, and customer experience to ensure seamless expression of strategy.
Client Partnership: Present confidently and clearly to clients across levels, from marketing managers to the C-suite. Act as a trusted advisor for both foundational and campaign-level initiatives.
Fuel Innovation: Support a test-and-learn culture. Ask better questions. Reframe problems. Pursue provocative insight. Even when it’s uncomfortable.
Model Strategic Excellence: Embrace the principles of people-first, design thinking. Ensure every output is aligned to business outcomes and audience understanding.
Partner with account, creative, and media teams to develop brand strategies that align with client goals and market opportunities
Conduct market research, competitive analysis, and audience profiling to uncover actionable insights
Develop brand positioning, messaging frameworks, and value propositions
Collaborate on integrated marketing campaigns, ensuring they ladder up to the brand strategy

Skills, Knowledge and Expertise

3–4 years of experience in brand strategy, account planning, or marketing strategy (agency experience strongly preferred)
Strong ability to synthesize research and data into actionable insights
Experience with B2B and/or integrated marketing campaigns is a plus
Excellent presentation, communication, and storytelling skills
Collaborative mindset with the ability to partner across creative, media, and client teams

What we can offer:

Comprehensive Medical, Dental, Vision, and supporting benefits package
401K/Roth Match
Paid Parental Leave
Flexible Vacation and Summer Fridays
Purposeful and considerate in our hybrid approach
Great company culture: Certified Best Places to Work 2022
Company-paid Life Insurance and Long Term Disability, and so much more

The salary range below includes variations between all locations and reflects the highest potential and/or eventual salary in this position. There is no standard offer, as each is based on experience, location, and other factual criteria. With an impressive PTO policy and career growth opportunities, a competitive salary is just one rich benefit of a position at Gravity Global.

Salary Range: $70k - $80k

Does this sound like you?

Please apply through our Careers Page. Once submitted, there is no need to call. While we thank you in advance for your interest, please know that due to our high volume, we will only reach out to those whose experience and skills most closely match the requirements of the position.

Gravity Global offers a rewarding environment, where every associate is valued. We appreciate all members of the team, and we are an Equal Opportunity Employer.

Gravity Global participates in E-Verify during the onboarding process. Find the Notice of E-Verify Participation and Right to Work posters here.