VP, Marketing

Department: Marketing

Employment Type: Permanent

Location: Remote Canada

Description

We’re a leading B2B SaaS platform serving digital marketing agencies with an all-in-one reporting and client management solution. After reaching $25M ARR and 140+ team members, we’re entering our next growth chapter: doubling revenue, expanding into new channels, and strengthening our brand as the category-defining leader. We’re looking for a VP of Marketing to help us do just that.

As our VP of Marketing, you will be responsible for owning and evolving our marketing strategy to generate a predictable pipeline, support enterprise sales motions, and elevate our brand. This role requires a leader who has scaled B2B SaaS from ~$25M to $50M+ ARR, is obsessed with data-driven demand generation, and is ready to innovate beyond traditional channels. You’ll lead a high-performing team across demand gen, content, performance, design, and operations, with deep cross-functional ties to Sales, RevOps, and Product.

As the VP of Marketing, you will:

• Own and evolve the demand generation engine across inbound, performance, and content channels
• Deploy and optimize a $5M+ marketing budget to maximize pipeline efficiency and revenue impact
• Drive marketing-sourced pipeline targets in partnership with RevOps and Sales
• Lead marketing mix diversification: balancing SEO and content with paid, product-led, and partner-driven growth
• Maintain full command of funnel performance metrics and growth levers
• Forecast, report, and improve MQL-to-revenue performance with clarity and precision

• Build and scale ABM programs for high-value enterprise and multi-location accounts
• Partner with Sales on ICP refinement, messaging alignment, and account-based campaigns
• Build out multi-touch attribution programs and sales enablement assets
• Launch targeted campaigns that resonate across verticals and stages of the buying journey
• Translate marketing insights into actionable plays that support quota attainment

Brand Awareness & Positioning

• Lead top-of-funnel brand marketing strategy to grow awareness in our category
• Oversee PR, thought leadership, and social campaigns that elevate company visibility
• Collaborate with Product Marketing to launch features and tell differentiated product stories
• Refine messaging to position our vertical SaaS platform with clarity and authority in the agency market

• Anticipate and respond to evolving marketing trends, including AI’s impact on search and content
• Test and scale emerging channels to complement core SEO and paid engines
• Evaluate and adopt new MarTech and AI tools to improve campaign efficiency and team performance
• Ensure demand generation remains resilient and future-proof in a changing digital landscape

• Lead and mentor a 15-person marketing team, including functional leads in growth, content, CRO, and design
• Set clear goals and unify the team around pipeline and revenue outcomes
• Foster a high-accountability, experimentation-forward culture
• Represent marketing at the executive level and in meetings with confidence
• Act as a close strategic partner to the CEO and senior leadership
• Preferably Toronto-based, or willing to engage in meaningful onsite time with leadership and the team

What You'll Bring

• 10+ years of experience, ideally in B2B SaaS marketing, with at least 3+ at the senior leadership level
• Proven track record scaling from ~$25M to $50M+ ARR in a growth-stage SaaS company
• Deep expertise in inbound demand gen, paid performance, SEO/content, and brand marketing
• Data-first mindset: comfortable making calls based on funnel data and CAC/LTV models
• Experience building integrated GTM motions with Sales and Product Marketing
• Inspiring team builder and mentor with a focus on results, impact, and cohesion

Why Join Us?

• Be part of a high-growth SaaS success story with proven product-market fit and global reach
• Own the marketing engine at a pivotal inflection point: build, expand, and define what’s next
• Collaborate with an experienced leadership team and a talented, mission-driven company
• Competitive compensation, meaningful equity, and strong benefits