Roger Dubuis Marketing Communication Manager

Job Title:                       Marketing Communication Manager

Reports To:                   Managing Director Japan

Location:                       Japan

 

Summary

Roger Dubuis is seeking a highly motivated and experienced Marketing Manager to lead marketing efforts in Japan. This role encompasses client activations, media & PR, event management, and partnership communications. The ideal candidate will possess a strong understanding of the Japanese luxury market, excellent communication skills, a proven track record of successful campaign execution, and the ability to collaborate effectively.

 

KEY RESPONSIBILITIES

Marketing strategy:

• Develop and execute a cutting-edge marketing plan for Roger Dubuis Japan, aligning with the global brand vision and tailored to the unique nuances of the Japanese market.
• Manage the marketing budget with precision, ensuring every investment delivers maximum impact.

 

Client Experience:

• Design and deliver client-focused events and experiences that forge lasting connections and cultivate brand loyalty.
• Nurture relationships with key clients and VIPs, creating personalized experiences that exceed their expectations.
• Craft compelling marketing materials and communications that resonate with the discerning tastes of our clientele.

 

PR & Media:

• Be the voice of Roger Dubuis in Japan, building strong relationships with journalists and influencers.
• Secure impactful media coverage that elevates Roger Dubuis' profile and drives brand awareness and traffic to the stores.
• Develop and execute targeted media campaigns that reach the right audience with the right message.
• Negotiate strategic media buys and track campaign performance to optimize ROI.

 

Events:

• Conceptualize and execute events & activations that showcase the Roger Dubuis brand and its exceptional timepieces.
• Manage all aspects of event logistics to curating unforgettable guest experiences.

 

Partnership:

• Lead the marketing and communication efforts surrounding the Roger Dubuis partnership with external brands in Japan.
• Collaborate with the partners’ marketing teams to create synergistic commutation and events that amplify the power of both brands.
• Ensure consistent brand messaging and a seamless integration of the partnership across all activities.

 

Retail Support & KPI Contribution:

• Develop and implement marketing programs that directly support the retail team in achieving their KPIs.
• Collaborate with retail & WS managers to understand their specific needs and challenges, and tailor marketing initiatives accordingly.
• Track and analyze the impact of marketing activities on retail performance and make adjustments as needed to optimize results.

 

Teamwork & Collaboration:

• Collaborate seamlessly with global and regional marketing teams to ensure alignment with the overall brand strategy.
• Partner closely with sales, retail, and other internal departments to support their needs and drive business growth.
• Manage relationships with external agencies and vendors, providing clear direction and fostering a collaborative environment.
• Act as a key liaison between the Japanese market and global headquarters, sharing local insights and advocating for market-specific needs.

 

 

Qualifications:

• Bachelor's degree.
• Minimum of 5 years of experience in marketing, preferably in the luxury goods industry.
• Strong understanding of the Japanese market and consumer behavior.
• Excellent communication, interpersonal, and presentation skills.
• Experience in public relations, media investment, and event management.
• Ability to work independently and manage multiple projects simultaneously.
• Japanese: Native level. English: Business level or higher.

 

Behavioural competencies:

• Dynamic, open-minded, proactive
• Entrepreneurial mindset with proactive business acumen
• Customer oriented and end-client focused
• Problem solving attitude
• Resilient and Adaptable
• Cooperation and contribution