CRM Specialist

Role Purpose:Responsible for delivering high-impact CRM and campaign needs for the partners or brands within a trading squad to drive improved commercial outcomes at the highest level of excellence. Ensures campaign excellence and execution at scale, using data-driven insights and marketing best practices to improve commercial outcomes.Responsibility for partners with higher strategic value or revenue potential and plays a key part in elevating CRM standards across the team.
Reporting to: Head of P&L

Key Duties & Responsibilities

• Campaign Execution & Strategic Support
• Serve as the primary CRM and digital marketing expert within the Trading Squad, delivering turnkey campaign solutions that meet partner and brand objectives.
• Provide expert guidance on digital acquisition strategies, ensuring best-in-class service for internal brands and external partners.
• Leverage knowledge of platforms (e.g., Salesforce Marketing Cloud, CMS, widgets, microsites) to execute campaigns effectively, even without deep technical support.
• Own the end-to-end detail of campaign execution, ensuring alignment on key elements such as client ID management, landing page URLs, compliance, and customer journey consistency.
• Collaborate closely with the Trading Squad Lead to deliver rapid and high-quality support for time-sensitive marketing needs.


• Quality Assurance & Continuous Improvement
• Conduct QA on all campaign elements to maintain the highest standards of delivery.
• Surface new opportunities by partnering with CRM, MarTech, Revenue Enablement team to proactively address partner needs.
• Translate insights from high-performing campaigns into strategic recommendations and future planning inputs.


• Stakeholder Collaboration & Communication
• Build strong, trust-based relationships with squad leaders, partners, and cross-functional team members.
• Translate partner and commercial requirements into high-quality briefs for CRM, campaign, merchandising, display, and other teams.
• Act as a bridge between partners and internal teams to ensure aligned delivery of marketing and CRM goals.


• CRM Testing & Innovation
• Support the delivery of the CRM testing roadmap by executing structured A/B and multivariate tests across email and lifecycle campaigns, ensuring insights are clearly documented and shared with key stakeholders.
• Contribute to CRM innovation by proactively identifying new testing opportunities, generating ideas to improve engagement and conversion, and leveraging performance data to shape future test hypotheses.
• Collaborate with cross-functional teams (Revenue Enablement) to implement and scale winning test variations, championing a culture of experimentation and continuous improvement in CRM strategy.


• Performance Monitoring & Reporting
• Define and track KPIs across all CRM and repeatable campaign activities.
• Deliver consistent and timely performance reports to line managers, squad leads, and partners.
• Identify areas for operational efficiency and streamline CRM execution processes.


• Capability Building & Leadership
• Lead the evolution of the CRM email integration process with partners.
• Identify and implement new CRM features and value-added offerings for partners and brands.

Knowledge and Skills:

• Minimum 3 years’ experience in digital marketing, supported by a strong academic grounding in marketing or a related field (preferably at third-level education).
• Proficient in using Salesforce Marketing Cloud and CMS platforms; familiarity with AMPscript, SQL, or HTML is advantageous.
• Proven track record of delivering against key digital marketing metrics, including acquisition, retention, churn reduction, conversion, ROI, incremental revenue, and gross margin optimisation.
• Strong experience working in cross-functional teams and managing diverse stakeholder expectations in a fast-paced, performance-driven environment.
• Highly analytical, with advanced Excel skills; experience with data visualisation tools such as Tableau is a plus.
• Demonstrates a deep curiosity and passion for solving customer problems through data-driven marketing and CRM innovation.
• Excellent project management and organisational skills, with the ability to manage multiple priorities independently.
• Strong verbal and written communication skills, with the ability to translate complex information into clear, actionable insights.
• Collaborative team player who builds effective relationships across departments and contributes to a high-performance culture.
• Passionate about marketing, brand building, and delivering outstanding customer experiences that drive commercial value.

Role Competencies

• CRM & Campaign Execution Expertise
• Proficient in designing, executing, and managing end-to-end CRM and digital marketing campaigns using platforms like Salesforce Marketing Cloud and CMS, ensuring flawless delivery and alignment with partner objectives.
• Data-Driven Strategic Insight
• Ability to use campaign performance data and insights to drive continuous improvement, inform decisions, optimize marketing tactics, and identify new commercial opportunities.
• Stakeholder Collaboration & Communication
• Skilled at building strong relationships with partners, leaders, and cross-functional teams, translating business needs into clear briefs, and acting as a liaison to ensure aligned and effective campaign delivery.
• Quality Assurance & Process Improvement
• Experienced in conducting quality checks across campaign elements, ensuring compliance and consistency, while proactively identifying opportunities to streamline processes and enhance operational efficiency.
• Innovation & Testing
• Contribute to the CRM testing roadmap by proposing test ideas, executing A/B and multivariate tests, and analysing results to support innovation and continuous performance improvement across campaigns.