OVERVIEW

The SageSure Brand & Creative team is looking for a strategic and experienced Copy Lead to spearhead the ideation and creation of compelling, results-driven marketing copy. From marketing campaigns, executive presentations, and annual reports to printed sales materials, video scripting, and direct mail, you’ll be responsible for writing B2B and B2B2C content that translates complex ideas into simple and accessible messages for our various audiences.

The ideal candidate is passionate about research and analysis and stays up to date on industry data, trends, and competitor communication techniques to inform their copy decisions. In addition to writing responsibilities, the Copy Lead will participate in high-level brand strategy and campaign ideation, cross-collaborating with various teams to ensure that our messaging is consistent, accurate, and impactful.

In partnership with the Creative Director and Senior Director, Brand Marketing & Creative, you’ll regularly offer your strategic perspective to the creative process, act as a creative lead to others on your immediate team, drive innovative solutions to challenges, and develop credibility with your engaging and illuminating words—all in a uniquely SageSure voice.

Key Responsibilities

Research and prepare written copy for various marketing channels and programs, including emails, direct mail, website copy, press releases, articles, scripts, social media content, and more.
Collaborate with Creative Director, designers, writers, editor, brand manager, and cross-functionally with project leads and SMEs.
Understand and translate product differentiation and market strategy into impactful copy.
Contribute to the development of and ensure adherence to our style guide.
Conduct competitive analyses of marketing campaigns and research industry data and trends to inform copy development.
Forecast and plan for future copy needs for marketing initiatives.
Participate in high-level brand strategy and campaign ideation.
Provide guidance to Brand & Creative team and Go-To-Market team on copywriting best practices.

Skills & Experience

Ability to understand and communicate complex concepts in both short-form and long-form copy.
Unmatched ability to tailor messaging and tone for the channel, objective, and audience.
10 years of copywriting or editorial experience in an advertising, communications, or marketing environment; digital experience is required.
Excellent research and analytical skills; ability to transfer and synthesize findings to develop copy strategy.
Strong collaboration and mentorship skills, with a passion for sharing subject matter expertise.
Ability to provide strategic and critical analysis; ability to spot gaps in strategy and bring the right people together to bridge it.
Strong command of vocabulary, grammar, and mechanics.
Excellent editing and proofreading capabilities.
Ability to manage multiple projects simultaneously and meet deadlines.
Willingness to embrace change and adapt strategies as needed.
Self-motivated and adept at taking ambiguous requests, identifying the need and scope, and translating it into a project.
Experience collaborating with legal/compliance teams to review content.
Intermediate experience collaborating in Figma.

Highly Preferred Skills

Undergraduate degree in English, creative writing, marketing, journalism, communications, or a related field.
Experience writing about insurance or reinsurance preferred.
Advanced knowledge of email best practices.
Experience with A/B testing.
A solid knowledge of UX copywriting best practices.

Please provide relevant work samples via a PDF or a web link to your portfolio. Applications without a portfolio will not be considered.

Marketing At SageSure

A dynamic team of creative, strategic, and specialized professionals collaborate to handle every aspect of the marketing function at SageSure, from campaign strategy and market analysis to brand marketing and communications. Marketing at SageSure drives the business forward, helping us meet our ambitious business objectives and produce measurable results. In other words: your work directly contributes to the success of the organization. This is your opportunity to enhance your skills, leverage your subject matter expertise, collaborate cross-functionally, learn from service-oriented leaders across the business, and make your mark. Join us, and let’s grow together.

About SageSure:

Named among the Best Places to Work in Insurance by Business Insurance for four years in a row (2020-2023), SageSure is one of the largest managing general underwriters (MGU) focused on catastrophe-exposed markets in the US. Since its founding in 2009, SageSure has experienced exceptional growth while generating underwriting profits for carrier partners through hurricanes, wildfires, and hail. Available in 16 states, SageSure offers more than 50 competitively priced home, flood, earthquake, and commercial products on behalf of its highly rated carrier partners. Today, SageSure manages more than $1.9 billion of inforce premium and helps protect 640,000 policyholders.

SageSure has more than 1000 employees working remotely or in-office across nine offices: Cheshire, Connecticut; Chicago, Illinois; Cincinnati, Ohio; Houston, Texas; Jersey City, New Jersey; Mountain View, California; Marlton, New Jersey; Tallahassee, Florida; and Seattle, Washington.

SageSure offers generous health benefits and perks, including tuition reimbursement, wellness allowance, paid volunteer time off, a matching 401K plan, and more.

SageSure is a proud Equal Opportunity Employer committed to building a workforce that reflects the spectrum of perspectives, experiences, and abilities of the world we live in. We recognize that our differences make us strong, and we actively seek out diverse candidates through partnerships with organizations, institutions and communities that represent various backgrounds. We champion belonging and inclusion for all identities, including, but not limited to, race, ethnicity, religion, sexual orientation, age, veteran status, ability status, gender, and country of origin, striving to create a culture where all individuals feel valued, respected, and empowered to bring their authentic selves to work.

Our nimble, highly responsive culture nurtures critical thinkers who run toward problems and engineer solutions. We relentlessly pursue better outcomes by investing in the technology, talent, and tools that position us to succeed in demanding markets. Come join our team! Visit sagesure.com/careers to find a position for you.