Senior Account Manager - TV Activation

Job Summary:

The Client Services Planner will be responsible for managing, executing, all orders on broadcasting platforms and transmitting them to stations. This role requires a deep understanding of the advertising ecosystem, Linear TV, Broadcasting side, Streaming platforms, OTTs, CTV and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently.

Job Description:

Key Responsibilities: 

• Client Service Planning: 

• The Client Sales Planner (CSP) is responsible for assisting the sellers (CSMs/CSEs) in their sales efforts, by processing and maintaining the television commercial airtime schedules 

• The Client Sales Planner assists with a wide range of sales-related functions including direct contact with client stations and media buyers and/or media buyers at the advertising agencies 

• Responsibilities include, but are not limited to: 

• Accurately input and transmit sales orders to client television stations 

• Process and maintain revisions to sales orders 

• Inform agency media buyers of program changes and outstanding pre-empts 

• Ensure all orders are confirmed in a timely manner and Darwin (Broadcast Booking System) accurately reflects order status 

• Process weekly Pre-Log/Post-Log requests from agencies 

• Approve Agency Accepted manual Makegoods and transmit to the station 

• Transmit Rep Pending Makegoods to Agency 

• Pull posts and negotiate Under-Delivery (UD) weight 

• Collaborate with stations to build and negotiate Makegoods offers 

• Money tracking for Cash in Advance orders 

• Analyze TV ratings data (Nielsen and comScore) 

• Update Darwin to ensure programs are accurate 

 

 

Requirements: 

• 4 years + experience in a TV Linear/Broadcasting  

• Proficiency with major broadcasting platforms like DARWIN, MediaOcean, Prisma 

• Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required 

• Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion. 

• Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management. 

• Maintains a proactive approach to staying on top of everything within the process to support evolving client needs. 

• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required. 

• Experience in an analytical, results-oriented environment with external customer interaction. 

 

Additional Information 

• Works as a member of the team and cross-functional teams  

• Ability to lead/own internal & vendor meetings and communication. 

• Have an aptitude for basic mathematical concepts 

• Possess excellent verbal and written communication skills 

• Ability to prioritize tasks and meet all deadlines while producing quality. 

• Ability to aggregate and communicate data to support recommendations 

• Ability to follow through on assigned tasks with minimal supervision 

• Passion and curiosity for media, brands & digital activation 

• Flexible to work across different time zones/shifts (including night shift) 

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent