Marketing Manager

     

JOB DESCRIPTION:

RESPONSIBILITIES:        

• Develop and implement short and long-term strategic marketing plans/ new product launch plans, objectives and tactics that lead to market leadership for core products.
• Maintain a high knowledge of the scientific, technical, rational and emotional differences between Abbott and competitor products and ensure the Sales Force has a strong working knowledge
• Lead open, consistent and clear communications between Marketing and Sales
• Assist the CRM Education Department to facilitate product in-servicing, training, and support for customers.
• Build strong working relationships with the sales force to ensure marketing programs are effectively executed.
• Keep up to date with government and industry trends related to product portfolio.
• Build short and long-term sales models based on a solid understanding of the competitive marketplace to support Strategic Plan and Operating Plan.
• Effectively develop and manage promotional budget to deliver strategic marketing plans and sales objectives.
• Build enthusiasm for your product portfolio throughout the organization.
• Organize and lead sales conferences for related to your product portfolio.
• Partner with the sales force in the preparation and submission of tenders.
• Identify ways to improve the effectiveness of the marketing and wider organization.
• Ensure maintenance of company property/assets.
• Execute the job and division responsibilities according to applicable Abbott Standard Operating Procedures
• Perform other related functions and responsibilities as directed by Manager

REQUIREMENTS:

Industry Experience:

• At least 3-4 years solid Sales/Marketing experience from within the medical devices or related field.
• Proven 2-3 years marketing experience.

Skills:

• Analytical Thinking / Problem Solving:  Works systematically and logically to resolve problems, address opportunities, or manage the situation at hand.
• Creativity and Innovation:  Generates and promotes new ideas and uses them to develop new or improved processes, methods, systems, solutions, products or services.
• Oral Communication / Presentation:  Effectively transfers thoughts and expresses ideas verbally in individual or group situations.
• Planning & Organizing:  Effectively identifies, plans, schedules and co-ordinates the resources (people, material, information, time) required to accomplish goals.
• Strategic Business Focus:  Understands business concepts and business practices; keeps up to date with business trends and developments; works to create new solutions for customers and competitive advantage for Abbott.

Computer Skills:

• Proficient at using Microsoft Office Suites i.e. Word, Excel, PowerPoint.

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

EP Electrophysiology

        

LOCATION:

China > Shanghai : Unit 02-07, 15th Floor,Henderson 688,No.688 West Nanjing Road, Jingan District, Shanghai

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable