Lifecycle Marketing Manager

As Lifecycle Marketing Manager, you’ll take full ownership of Sukigrocer’s customer journey—from onboarding to retention to win-back. Your mission: deliver smart, segmented, and engaging campaigns that make customers feel seen, supported, and inspired to shop again and again.
Responsibilities:

• Own and evolve the customer lifecycle strategy, focusing on acquisition, onboarding, engagement, retention, and win-back.
• Develop and manage segmented, personalized campaigns across email, SMS, push notifications, and loyalty touchpoints.
• Plan and execute lifecycle campaigns and automations (e.g. welcome series, cart/browse abandonment, replenishment, churn prevention).
• Leverage customer data and behavioral triggers to tailor messaging across all lifecycle stages.
• Monitor key performance indicators (KPIs) such as open/click rates, conversion, churn, and CLV.
• Use insights to iterate and improve campaigns continuously.
• Partner with internal stakeholders to build dynamic customer segments and lifecycle triggers.
• Work with Creatives to ensure on-brand, high-performing content and visuals.
• Collaborate with Customer Support team to ensure messaging aligns with service interactions.

Qualifications:

• At least 2 years relevant experience in lifecycle, CRM, or retention marketing; ideally within e-commerce, grocery, or retail.
• Proven track record managing and optimizing campaigns across email, SMS, and/or push platforms.
• Deep understanding of customer segmentation, personalization, and marketing automation tools (e.g. MoEngage).
• Strong analytical skills with ability to interpret data and generate actionable insights.
• Experience with A/B testing methodologies and experimentation.
• Excellent project management and communication skills.
• Passion for customer experience and data-driven marketing.
• Willing to report 3x a week in Makati City; and Muntinlupa City (as needed)