Senior Performance Manager
Tawzef
Office
Cairo, Egypt
Full Time
Digital Advertising Strategy & Execution
• Develop, implement, and optimize high-performance digital advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), X (formerly Twitter), Snapchat Ads, and TikTok Ads.
• Utilize data-driven strategies to maximize ROI, lead generation, and customer acquisition.
• Continuously A/B test creatives, audience segments, and bidding strategies to improve campaign effectiveness.
Campaign Management:
• Oversee the end-to-end management of online advertising campaigns, including keyword research, audience targeting, ad copy creation, bid management, budget control, and A/B testing
Platform Expertise:
• Maintain a deep understanding of each advertising platform's features, best practices, and latest updates to maximize performance and identify new opportunities. Performance Analysis & Reporting
• Continuously monitor campaign performance against key performance indicators (KPIs) such as CPA, ROAS, CTR, conversion rates, and website traffic.
Identify areas for improvement and implement data-backed optimizations to enhance campaign effectiveness.
• Use Google Data Studio, Power BI, and Tableau to create detailed performance reports and dashboards.
• Analyze campaign data to uncover trends, insights, and optimization opportunities.
Budget Management
• Plan and allocate budgets effectively to meet business objectives while maintaining optimal cost per acquisition (CPA) and return on ad spend (ROAS).
• Monitor and adjust ad spend in real-time based on performance metrics.
Strategy Development & Innovation :
• Collaborate with the marketing team to design and implement cutting-edge performance marketing strategies aligned with ATFX’s business goals.
• Stay ahead of industry trends, algorithm updates, and emerging technologies to maintain a competitive edge.
Cross-Functional Collaboration
• Work closely with creative teams to ensure compelling ad creatives and high-converting landing pages.
• Partner with internal stakeholders to align digital marketing strategies with overall business objectives.
• 5+ years of proven success in performance marketing, with hands-on experience managing and optimizing paid ad campaigns.
• Industry experience in fintech, forex, or equivalent domains is preferred
• Financial services industry experience is a strong plus.
• Demonstrated ability to drive measurable results in customer acquisition, lead generation, and revenue growth.
• Advanced proficiency in Google Ads, LinkedIn Ads, Meta Ads, X Ads, Snapchat Ads, and TikTok Ads.
• Expertise in data visualization and reporting tools like Google Data Studio, Power BI, and Tableau.
• Strong analytical skills with the ability to interpret complex data into actionable insights.
• Deep understanding of audience targeting, bidding strategies, conversion tracking, and ad optimization.
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
• Excellent communication and presentation skills.
• Proactive, data-driven mindset with strong attention to detail.
• Ability to work collaboratively in a dynamic, fast-paced environment
• Develop, implement, and optimize high-performance digital advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), X (formerly Twitter), Snapchat Ads, and TikTok Ads.
• Utilize data-driven strategies to maximize ROI, lead generation, and customer acquisition.
• Continuously A/B test creatives, audience segments, and bidding strategies to improve campaign effectiveness.
Campaign Management:
• Oversee the end-to-end management of online advertising campaigns, including keyword research, audience targeting, ad copy creation, bid management, budget control, and A/B testing
Platform Expertise:
• Maintain a deep understanding of each advertising platform's features, best practices, and latest updates to maximize performance and identify new opportunities. Performance Analysis & Reporting
• Continuously monitor campaign performance against key performance indicators (KPIs) such as CPA, ROAS, CTR, conversion rates, and website traffic.
Identify areas for improvement and implement data-backed optimizations to enhance campaign effectiveness.
• Use Google Data Studio, Power BI, and Tableau to create detailed performance reports and dashboards.
• Analyze campaign data to uncover trends, insights, and optimization opportunities.
Budget Management
• Plan and allocate budgets effectively to meet business objectives while maintaining optimal cost per acquisition (CPA) and return on ad spend (ROAS).
• Monitor and adjust ad spend in real-time based on performance metrics.
Strategy Development & Innovation :
• Collaborate with the marketing team to design and implement cutting-edge performance marketing strategies aligned with ATFX’s business goals.
• Stay ahead of industry trends, algorithm updates, and emerging technologies to maintain a competitive edge.
Cross-Functional Collaboration
• Work closely with creative teams to ensure compelling ad creatives and high-converting landing pages.
• Partner with internal stakeholders to align digital marketing strategies with overall business objectives.
Requirements
• Bachelor’s degree in marketing, Business, Data Analytics, or any related field.• 5+ years of proven success in performance marketing, with hands-on experience managing and optimizing paid ad campaigns.
• Industry experience in fintech, forex, or equivalent domains is preferred
• Financial services industry experience is a strong plus.
• Demonstrated ability to drive measurable results in customer acquisition, lead generation, and revenue growth.
• Advanced proficiency in Google Ads, LinkedIn Ads, Meta Ads, X Ads, Snapchat Ads, and TikTok Ads.
• Expertise in data visualization and reporting tools like Google Data Studio, Power BI, and Tableau.
• Strong analytical skills with the ability to interpret complex data into actionable insights.
• Deep understanding of audience targeting, bidding strategies, conversion tracking, and ad optimization.
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
• Excellent communication and presentation skills.
• Proactive, data-driven mindset with strong attention to detail.
• Ability to work collaboratively in a dynamic, fast-paced environment
Senior Performance Manager
Office
Cairo, Egypt
Full Time
July 21, 2025