The Market Development Representative (MDR) is responsible for generating and qualifying leads to drive new business opportunities. This role focuses on outbound prospecting, re-engaging dormant accounts, and identifying customer needs to ensure a seamless handoff to sales teams. The ideal candidate is highly motivated, goal-oriented, and skilled at initiating meaningful conversations with potential clients to expand the company’s market share.

Prospecting and Outreach: Conduct outbound calls, emails, and social media outreach to engage potential customers and re-engage dormant accounts.
Lead Qualification: Assess and qualify leads based on predetermined criteria to determine their fit for sales opportunities.
Re-engagement: Contact customers who have not had recent transactions or communication to reignite interest and build relationships.
Data Management: Maintain accurate records of all interactions in the CRM system, ensuring leads are properly documented and followed up.
Collaborate with Sales Teams: Handoff qualified leads to Territory Managers providing detailed notes and insights for follow-up.
Market Research: Identify key trends, customer needs, and competitive insights to refine outreach strategies.
Pipeline Development: Actively contribute to building a robust sales pipeline by generating high-quality leads.
Performance Metrics: Consistently meet or exceed KPIs, including outreach volume, qualified lead generation, and conversion rates.

Education: Bachelor’s Degree or College Diploma in Business or a related field preferred.
Experience: 2–3 years of experience in sales, lead generation, with experience in outbound prospecting.
Skills:
- Excellent verbal and written communication skills.
- Strong interpersonal skills to build rapport with potential clients.
- Goal-oriented mindset with the ability to manage multiple priorities.
- Familiarity with CRM tools (e.g., Salesforce, HubSpot) and lead management processes.
- Basic understanding of the industry and company’s products/services.
- Attributes: Self-motivated, proactive, and resilient in a fast-paced environment

Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets in numerous industries including construction, transportation, agriculture, energy, oil and gas, mining, and forestry. Our mission is to create compelling business solutions for the world's builders to easily and confidently exchange equipment. Learn more about us at: https://www.ritchiebros.com/