Senior Marketing Executive

Want to revolutionise the future of education and do meaningful work that transforms the lives of future generations?

Crimson Education is a leading EdTech company, founded in 2013, with a mission to transform students into world leaders through personalised education. Our rapidly growing, mission-driven team is dedicated to building the education system for the 22nd century. We support over 20,000 students with a global network of 2,400+ tutors and consultants.

Our innovative tech platform connects students to mentors and academic experts, supporting their admissions journey to top universities in the UK, US, Canada and beyond.

This is a full-time opportunity based in Vancouver/Toronto.

Marketing Responsibilities – Lead Generation, Partnerships, and Campaign Management

• Spearhead multi-channel marketing campaigns across digital, local, and partner networks to maximise reach and quality lead generation.
• Continuously analyse and optimise marketing and lead generation strategies to exceed enrolment and revenue targets.
• Present Crimson products and tailored solutions in engaging and informative ways to diverse audiences including families, prospective students, and partner organisations.
• Generate detailed market and audience insights to inform campaign targeting, content, and new service development.
• Participate in high-impact outreach activities, including school presentations, educational events, seminars, and careers expos.
• Attend industry events as a brand ambassador, monitoring market trends and providing actionable feedback to strategy teams.

Essential Experience and Skills – Marketing Expertise and Relationship Management

• A strong track record in planning and executing data-driven marketing campaigns with proven results in lead generation and customer acquisition.
• Exceptional communication skills with the ability to craft compelling storytelling for diverse audiences.
• Experience in the education sector, higher education marketing, or detailed knowledge of the UK, US or international university admissions processes is a plus
• Strong interpersonal skills with the ability to build rapport and trust with prospective customers, partners, and key stakeholders.
• Interest in transforming the field of education and making a meaningful difference in young people’s lives.
• Comfortable using video conferencing platforms and confident in delivering remote as well as onsite events and presentations.

Preferred Technical Experience – Marketing Platforms and Tools

• Working knowledge of Salesforce, Marketo, or related CRM and marketing automation platforms.
• Experience with digital content design tools such as Canva.
• Fluency in English and Bahasa
• Familiarity with digital marketing analytics, SEO best practices, and campaign performance measurement.

What You’ll Love About Working with Crimson

• Significant opportunities for professional development and internal mobility – over 33% of our roles are filled through promotion or role change each year.
• An annual training budget to support your continuous learning and growth – we love to help you level up!
• Supportive and inclusive culture with a focus on wellbeing, including access to a company psychologist.
• Fireside chats, workshops, peer learning groups, and candid feedback to empower everyone to achieve their full potential.
• The chance to be part of a diverse, global team making a real difference, with operations in 28+ markets worldwide – and still growing!

If you’re passionate about educational marketing, thrive in a fast-moving and collaborative environment, and are ready to work with cutting-edge technology to shape the future of EdTech, we want to hear from you!

Please monitor your email inbox (including junk/spam folders) for updates from our recruitment team.