Coordinate market research projects to develop new insights in order to sustain or improve the development / continuance of brand profile and architecture.
Initiate competitive product testing (lab analysis and in-use or panel tests) and evaluation activities that define gaps and opportunities in order to devise a suggested action plan in order to ensure that the product is on target consistent with brand positioning on a monthly basis (along with a reporting system).
Follow up with the category team that all the CCF are issued and set a monthly meeting with the brand manager to assess and evaluate the quality of the products.
Propose new/innovative promotional tools, online initiatives, marketing events, and PR plans in order to build a strong consumer relationship to achieve brand growth objectives within the allocated budget.
Coordinate approved packaging graphics projects working with the creative teams and suppliers to meet the set timelines for the product launches and promo mechanics requirements.
Analyze retail audit reports (AC Nielson, EPOS …) in order to monitor brand market share, and track competitive moves, changes and proposes corrective actions to meet growth objectives.
Manage social media communication and editorial campaigns on all platforms as per yearly set calendar in collaboration with digital marketing team.
Execute and present the monthly closing report with brand performance and Projects update.
Perform timely market visits and initiate corrective actions.
Generate item code and barcode for newly launched products.
Monitor and consolidate the stock level of all procured product lines to support and suggest setting the orders with the procurement team after getting the brand manager’s approval.
Train and mentor Product Specialist.

PRODUCT SENIOR SPECIALIST

Napco National

PRODUCT SENIOR SPECIALIST

Napco National