Senior Digital Marketing Manager

Our client is seeking an experienced and strategic Senior Digital Marketing Manager to lead their digital marketing initiatives across multiple platforms. The ideal candidate is both creative and data-driven, with advanced technical skills and a deep understanding of today’s digital landscape. This is a leadership role requiring vision, innovation, and proven success in omnichannel marketing.

Key Responsibilities

Strategy & Planning

• Develop and execute long-term digital marketing strategies aligned with business objectives.
• Conduct market research and competitor analysis to inform campaigns.

Performance & Analytics

• Leverage data from tools such as Google Analytics and CRM platforms to monitor campaign performance.
• Define and track KPIs, optimize ROI, and prepare performance reports for stakeholders.

Leadership & Team Management

• Manage cross-functional teams including SEO, PPC, content, social media, and email marketing.
• Mentor junior staff and manage external agencies and vendor relationships.

Omnichannel Execution

• Drive integrated marketing across platforms including search, display, social, email, content, video, and mobile.
• Ensure consistent messaging and brand alignment across all digital touchpoints.

Technical Proficiency

• Utilize marketing tools such as Google Ads, Meta Ads Manager, HubSpot, Salesforce, SEMrush, and CMS platforms.
• Understand basic HTML/CSS, marketing automation, and tag management (e.g., GTM).

Creativity & Innovation

• Lead the development of compelling campaigns using storytelling and design principles.
• Explore emerging trends including AI, personalization, and influencer marketing.

Communication & Collaboration

• Present marketing strategies, results, and insights clearly to both internal and external stakeholders.
• Write and edit content for marketing materials as needed.

Adaptability

• Stay current with evolving digital trends, platform updates, and compliance regulations (e.g., GDPR).
• Adjust strategies rapidly to respond to changes in the digital environment.

Customer-Centric Approach

• Deeply understand target audience needs and behaviors.
• Create user journeys and experiences that drive engagement, lead generation, and conversion.

Budget Management

• Manage and allocate six- to seven-figure marketing budgets efficiently.
• Optimize spend across channels based on performance data.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (Master’s preferred).
• Minimum 7–10 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven expertise in LinkedIn, Google, and Meta advertising platforms.
• Advanced skills in digital marketing technologies, analytics, and AI-driven tools.
• Strong communication, analytical, and project management skills.