Senior Brand Marketing Lead

About Reap

Reap is a global financial technology company headquartered in Hong Kong with employees across multiple countries. We enable financial connectivity and access for businesses worldwide by combining traditional finance with stablecoins for efficient money movement.

Through our stablecoin-powered corporate cards, payments, and expense management tools, we streamline financial operations and help businesses scale. Our APIs enable businesses to integrate stablecoin-enabled finance into their own products and services—from issuing Visa cards to facilitating cross-border payments.

Backed by leading investors including Index Ventures and HashKey Capital, Reap is building the future of borderless, stablecoin-enabled finance.

We Want You!

We are seeking a senior brand marketing lead to our brand strategy globally.

You're an ideal candidate if:

• You want to be part of a high-growth company that's breaking new ground
• You constantly seek to up your game and go beyond business as usual
  
• You’re an OOB thinker and thrive on experimenting with new ideas
  
• You're a vocal team player who's ready to roll up your sleeves and get hands-on
  
• You have a track record of delivering results on time, no excuses
  
• You’re self-motivated and thrive in a fast-paced, dynamic and fun environment
  
• Able to perform effectively in a hybrid workplace

Responsibilities

• Develop and execute global brand marketing strategies that enhance brand awareness, drive customer engagement, and support business objectives in the fintech sector.
• Maintain brand integrity across all marketing initiatives and ensure consistent messaging across all platforms and channels through brand guidelines, approval processes and proactive engagement.
• Identify trends, customer needs, and competitive landscape in the stablecoin fintech industry, using insights to create brand positioning and messaging that stands out from the competition.
• Lead and manage a creative team, guiding the development of innovative marketing materials, including visual content, digital assets, and promotional materials.
• Provide creative direction and feedback to ensure all marketing outputs are on-brand, high-quality, and innovative in creating brand awareness.
• Develop and track key performance indicators (KPIs) to measure the effectiveness of brand marketing efforts, using a data-driven approach.
• Manage the brand marketing budget, allocating resources effectively to achieve desired outcomes and maximize ROI.

Qualifications

• Minimum of 8-10 years of experience in brand marketing, with at least 5 years in a senior role within the fintech, web3 or SaaS industry. Having both B2B and B2C experience is a plus.
• Proven experience in leading and managing creative teams, with a strong portfolio showcasing successful campaigns and projects.
• Demonstrated success in executing brand strategies on a global scale.
• Proven ability to manage multiple projects simultaneously while maintaining attention to detail.
• Ability to develop creative and innovative marketing campaigns (OOB) that differentiate the brand in a competitive landscape.
• Demonstrated use of AI tools for productivity and cost savings.
• A data-driven approach to managing budgets, setting priorities and quantitative KPI’s and qualitative brand metrics.
• Excellent verbal and written communication skills in English, preferably multi-lingual.
• Ability to thrive in a fast-paced, dynamic startup environment.
• Based in Hong Kong or Singapore.

What We Offer

• Opportunity to work with a great team in a fast-growing fintech startup
• Flexible work arrangements in a hybrid working environment
• A culture of innovation, inclusion, competition and fun

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