Senior Digital Marketing

Responsibilities:

• Oversee and manage the company's digital marketing initiatives, including website management, SEO strategies, PPC campaigns, email marketing efforts, and social media advertising. 
• Develop and execute strategic ad campaigns on LinkedIn and X, ensuring effectiveness and alignment with business goals. 
• Monitor and analyze market trends, client needs, and competitor activities to inform and adapt marketing strategies. 
• Utilize Sprout Social and other analytics tools to track, analyze, and report on the performance of digital campaigns. 
• Optimize digital marketing efforts based on data insights to ensure maximum ROI and effectiveness. 
• Collaborate with the marketing team to create and implement engaging and targeted content for digital platforms. 
• Ensure the company’s website is updated, user-friendly, and optimized for search engines to enhance visibility and engagement. 
• Manage the budget for digital marketing campaigns, ensuring efficient allocation and performance tracking. 
• Provide regular performance reports, identifying key insights and recommendations for continuous improvement. 

Skills:

• Proficiency in website management, including familiarity with CMS platforms and basic HTML/CSS knowledge. 
• In-depth understanding of SEO and SEM best practices, tools, and techniques. 
• Strong expertise in managing PPC campaigns and optimizing for cost-efficiency and results. 
• Hands-on experience with social media platforms, including LinkedIn and X, and their advertising tools. 
• Analytical mindset with the ability to interpret data and generate actionable insights. 
• Proficiency in digital marketing tools such as Google Analytics, Sprout Social, and email marketing platforms such as mailchimp. 
• Strong project management and organizational skills to handle multiple campaigns and deadlines. 
• Excellent written and verbal communication skills for creating compelling content and presenting performance reports. 
• Collaborative mindset to work effectively with cross-functional teams. 

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field. 
• 5+ years of experience in digital marketing, with a proven track record of managing and optimizing campaigns across multiple channels and platforms 
• Demonstrated ability to manage social media presence and ad campaigns effectively on LinkedIn and X. 
• Experience with analytics tools and marketing performance reporting. 
• Familiarity with Sprout Social or similar social media management tools is preferred. 
• Knowledge of the latest digital marketing trends and technologies