Winback Strategy Lead

SUMMARY

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health – physical fitness, mental health, nutrition and active recovery – into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

We are currently seeking an ambitious pace-setter to join our team as a Subscriptions Winback Manager in the US, remotely. 

ROLE COMMITMENTS

• Drive Year-Over-Year Growth in Consumer iFIT Subscription Winback Metrics via Mobile App Store Direct, DTC Web, and Retail Partner Channels, including specific metrics:

  • Total Paid Subscriptions related to winback

  • Mobile App Downloads

  • Winback subscriptions at an increasing rate

  • Prioritize winback in targeted groups

• Competitive Assessment and Strategy – Develop a competitive assessment and strategy for adding features, value proposition, pricing, and subscription benefits

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Winback Strategy Development – Develop and implement innovative win-back strategies and campaigns to re-engage former members

• Lifecycle Analysis – Conduct in-depth analysis of cancellation reasons and lifecycle patterns to identify key opportunities for win-back efforts

• Campaign Management – Design, execute, and optimize multi-channel win-back campaigns, including email, SMS, and in-app notifications

• Metric Oversight – Monitor and analyze key metrics such as Cancellation Rate, Winback Rate, Propensity to Renew, and Renewal Rate

• Competitive Analysis – Stay informed of industry trends and competitor strategies to continuously improve win-back efforts

• Customer Feedback – Gather and analyze feedback from former members to identify pain points and areas for improvement

• Cross-functional Collaboration – Work closely with marketing, product, and customer service teams to ensure win-back strategies align with broader business goals

Qualifications

Education and Basic Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field

• 5+ years of experience in customer retention, churn reduction, or similar roles

• Proven experience developing and executing successful win-back campaigns through CRM communications

• Strong analytical skills and the ability to interpret data and generate actionable insights

• Excellent communication and project management skills

• Authorized to work in the United States without sponsorship

Preferred Qualifications:

• MBA preferred

• Experience in subscription-based businesses

• Familiarity with customer feedback mechanisms and competitive analysis

• Experience with SQL and project management tools such as Asana or Figma

• Thrives under pressure in a fast-paced environment with shifting priorities