Digital Membership Sales & Growth

iFIT’s vision is to create the world's most holistic health and fitness platform, integrating all elements of health - physical fitness, mental health, nutrition and active recovery - into a seamless interactive experience. We develop proprietary software that learns and adjusts to the habits of each person as it delivers immersive content that guides them on their own individual fitness journey.

 

We are currently seeking an ambitious pace-setter to join our team as a Digital Membership Sales & Growth remotely.

 

ROLE COMMITMENTS

• Own and drive Year-Over-Year growth for iFIT Subscription Acquisition through both Wholesale and Direct-to-Consumer (DTC) channels.
• Take full responsibility for the P&L across both Wholesale and DTC subscription businesses, with a laser focus on driving customer acquisition and maximizing revenue.
• Lead the execution of acquisition strategies that target both Retail and DTC channels, with specific attention to Paid Subscriptions, Upsell Rates, and Trial Conversions.
• Work closely with Retail Partners and internal DTC teams to develop competitive sales strategies and optimize subscription offerings for both channels

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Own and lead the growth strategy for both Wholesale and Direct-to-Consumer (DTC) channels, focusing on increasing the Paid Use Base for iFIT app subscriptions.
• Take full ownership of the subscription P&L, driving growth through both Wholesale (retail and commercial partners) and DTC channels.
  Develop and implement acquisition strategies tailored to both Wholesale and DTC, including upsell opportunities at point-of-sale and conversion strategies for trials.
• Collaborate with Retail Channel Sales and Marketing teams to align and drive subscription growth through retail partners, and coordinate with internal teams to optimize DTC sales strategies.
• Build and strengthen relationships with key Wholesale Partners, presenting tailored sales pitches and subscription offerings to boost conversion and sales at partner stores.
• Lead efforts in optimizing subscription offerings for both Wholesale and DTC, ensuring they meet market demand, are competitive, and encourage user adoption.
• Analyze performance data from both Wholesale and DTC channels to identify growth opportunities and adjust strategies to maximize acquisition and revenue.
• Partner closely with the Product, Pricing, and Marketing teams to create compelling offers for Wholesale Partners and DTC customers, ensuring consistency across all channels.
• Provide monthly, quarterly, and annual revenue forecasts, including subscription growth, for both Wholesale and DTC sales channels.
• Collaborate with international teams to ensure that subscription offerings and promotional strategies are tailored to local market needs for both Wholesale and DTC.
• Create actionable Product and Marketing Requirement Documents (PRDs/MRDs) for both Wholesale and DTC initiatives, incorporating customer feedback and data-driven insights to optimize performance.
• Travel up to 20% for key meetings with Wholesale Partners, DTC events, and Retail Channel presentations to support business growth.

Qualifications

Education and Basic Qualifications 

• Bachelor's degree in Business Administration, Marketing, or related field.
• 8+ years of product management or product marketing experience, with a focus on driving revenue and profit while reducing churn in digital subscription-based businesses.

 

Preferred Qualifications 

• Demonstrated examples of product launches influenced by your insights; a successful track record utilizing data driven decision making
• Demonstrated experience writing clear Product Requirement Documents (PRD's) and Marketing Requirement Documents (MRD's) to inform product development priorities
• Successful examples of partnering with marketing teams to build campaigns that drive successful outcomes including incremental subscribers, revenue and profits