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Medicare Lead Generation Specialist

HealthPartners

Office

Bloomington, MN, United States

Full Time

HealthPartners is hiring a Medicare Community Outreach Specialist Lead. The Medicare Community Outreach Specialist’s primary responsibility is to grow HealthPartners Medicare membership through direct-to-consumer sales of Medicare plans via group community presentations, public events and B2B meetings.

MINIMUM QUALIFICATIONS: 

  • Education, Experience or Equivalent Combination:
    • Bachelor’s degree with emphasis on business, marketing, communications, health care or 1-2 years of equivalent Medicare plan sales experience.
  • Licensure/ Registration/ Certification:
    • Valid Minnesota Life and Health insurance license
  • Knowledge, Skills, and Abilities:
  • Current, valid, unrestricted Minnesota driver’s License free of major traffic violations or a pattern of repeated violations for the last 3 years and daily access to a reliable, insured vehicle.
  • Knowledge of Original Medicare, Medicare Advantage and Medicare Supplement plans.
  • Strong public speaking skills and experience. Ability to represent HealthPartners both effectively and favorably to internal and external audiences.
  • Consultative sales experience.
  • Excellent organizational, time management and problem-solving skills.
  • Intermediate skill level for Microsoft Excel and Word.
  • Experience working with CRM systems.
  • Must be able to travel and work independently.

PREFERRED QUALIFICATIONS: 

  • Education, Experience or Equivalent Combination:
    • Two or more years of Medicare Plan sales experience.
    • Business to Business (B2B) sales experience.
    • Demonstrated knowledge and experience working with Minnesota Medical Assistance (Medicaid) programs and Medicare Special Needs Plans.
  • Knowledge, Skills, and Abilities:
    • Experience using Microsoft Teams.
  • Previous Medicare certification such as AHIP Medicare Training
  • Experience working with Microsoft Dynamics CRM.

ESSENTIAL DUTIES: 

  • 50%
    • Schedule and deliver face to face and virtual Medicare community presentations to appropriate audiences and represent HealthPartners Medicare and Medicare Special Needs Plans at various community events in a public relations role.
    • In collaboration with sales leadership, develop and execute Medicare outreach strategies and schedules.
    • Build and foster ongoing relationships with service providers and advocates for the Medicare population. These include, but are not limited to – counties, hospitals, clinics, nursing homes, Area Agencies on Aging and other community organizations and influencers.
  • 25%
    • Develop leads and subsequently sales from meeting attendees.
    • Effectively manage personal sales funnel from initial contact through the various stages of plan enrollment.
    • Meet and exceed specified sales goals for Medicare health plan new member sales.
    • Document all sales activity appropriately in MS Dynamics CRM system.
  • 10%
    • Provide secondary inbound phone support to internal agents during busy periods.
  • At all times
    • Maintain up-to-date knowledge of Medicare and Medicaid regulatory requirements and general industry knowledge.
    • Provides competitive feedback information to department leadership.
    • Take an active role in participating in department and company initiatives, including attending meetings and involvement in special projects and training.
    • Manage multiple projects at the same time, spending necessary weighted time on each, prioritize and meet deadlines.
    • Work as a team member supporting fellow sales representatives to cooperatively meet or exceed team goals and objectives.

At HealthPartners we believe in the power of good – good deeds and good people working together. As part of our team, you’ll find an inclusive environment that encourages new ways of thinking, celebrates differences, and recognizes hard work.

We’re a nonprofit, integrated health care organization, providing health insurance in six states and high-quality care at more than 90 locations, including hospitals and clinics in Minnesota and Wisconsin. We bring together research and education through HealthPartners Institute, training medical professionals across the region and conducting innovative research that improve lives around the world.

At HealthPartners, everyone is welcome, included and valued. We’re working together to increase diversity and inclusion in our workplace, advance health equity in care and coverage, and partner with the community as advocates for change.

Benefits Designed to Support Your Total Health
As a HealthPartners colleague, we’re committed to nurturing your diverse talents, valuing your dedication, and supporting your work-life balance. We offer a comprehensive range of benefits to support every aspect of your life, including health, time off, retirement planning, and continuous learning opportunities. Our goal is to help you thrive physically, mentally, emotionally, and financially, so you can continue delivering exceptional care.

Join us in our mission to improve the health and well-being of our patients, members, and communities.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of race, color, sex, age, national origin, religion, sexual orientation, gender identify, status as a veteran and basis of disability or any other federal, state or local protected class.

Medicare Lead Generation Specialist

Office

Bloomington, MN, United States

Full Time

July 18, 2025

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HealthPartners