Executive Director Marketing

The Executive Director Marketing will provide strategic and operational leadership for the planning and decision-making of agency operations. This position is responsible for business management, managing and implementing operations processes, integrated workflow, the scope of work, and assisting with creating a strong and creative internal advertising agency.

PRINICIPAL DUTIES AND REQUIREMENTS:

• Oversee and lead the strategic direction of company advertising functions and business operations.
• Lead and develop the execution of processes to ensure a successful campaign and content delivery; oversee the agency Art Buyer and develop asset management server organization and standard operating procedures.
• Oversight of production, proofreading, traffic, and project-related activities, managing teams in the execution of the workflow, creating and updating operating budgets, managing stakeholder expectations, and identifying risks and case studies; process, negotiate, and onboard teams while working with all agency disciplines.
• Collaborate and communicate with creative teams to leverage resources, create processes, and integrate workflow; source and manage outside resources to achieve consensus and optimize execution.
• Serve as the main point of contact and/or escalation for issues related to production, the scope of work, outsourcing, freelancers, and the studio.
• Collaborate with internal stakeholders to discuss and execute the scope of work, budgets, cross-channels, and goals.
• Lead the periodic department reviews, including technology evaluation, to identify improvement opportunities and make sound business recommendations; drive and execute ongoing operational efficiencies through process optimization, communication, and business rules.
• Perform other job-related duties as requested.

MINIMUM REQUIREMENTS:

• Bachelor’s degree in advertising/creative or related field and/or work; or equivalent education and experience.
• Eight (8) to Ten (10) years of related experience, to include Six (6) years of advertising/creative operations experience with proven experience leading, recruiting, retaining, and managing teams.

PREFERRED:

• Previous agency operation and large brand portfolio experience.
• Previous hospitality-related experience.
• Proven track record in developing and delivering complex programs and projects with positive, measurable results.
• Familiarity and direct hands-on experience with advertising implementation and related concepts.
• Ability to work varied shifts, including weekends and holidays.

CERTIFICATIONS, LICENSES, AND REGISTRATIONS:

• Gaming Permit as required by jurisdiction

KNOWLEDGE, SKILLS, AND ABILITIES:

• Strong understanding of agency and creative software, functions, roles, responsibilities, and all advertising mediums.
• Solution-oriented.
• Strong leadership abilities, sound judgment, superior problem-solving and decision-making skills.
• Ability to multi-task and thrive in a fast-paced, deadline-oriented environment.
• Excellent organizational, analytical, and project management skills, with particular attention to quality and detail.
• Excellent customer service skills.
• Have interpersonal skills to deal effectively with all business contacts.
• Professional appearance and demeanor.