Business Development Manager – SMB

Company Description

NielsenIQ is the world’s leading consumer intelligence company, delivering the most complete and trusted view of consumers and markets in over 90 countries. We help FMCG manufacturers and retailers fuel innovation and growth by combining NielsenIQ’s proprietary data with other sources to provide actionable insights. At NielsenIQ, we don’t just observe the market—we shape it.

For more, visit www.niq.com.

Job Description

About the Role

We are seeking a bold and motivated Sales Manager to join our SMB/Emerging Clients team, based in Riyadh, Saudi Arabia. In this role, you will take full ownership of driving growth in the SMB and Emerging Brands segment, managing a portfolio of high-potential clients while proactively identifying whitespace opportunities to unlock new business.

You will be responsible for representing all NielsenIQ solutions, delivering a seamless client experience, and acting as a growth partner for Saudi Arabia’s next-generation brands.

Key Responsibilities

• Manage and grow a portfolio of  SMB clients, supporting them across all NielsenIQ brands and solutions.
• Identify and pursue whitespace opportunities, including new client acquisition, dormant client reactivation, and untapped budget holders.
• Own the end-to-end sales cycle from lead generation and proposal development to negotiation and deal closure.
• Represent NIQ at trade fairs, client events, and industry forums, building strong networks and elevating brand visibility in the SMB ecosystem.
• Collaborate with cross-functional internal teams to ensure solution alignment, data quality, and timely service delivery.
• Maintain a robust pipeline and sales forecast while consistently exceeding revenue and growth targets.
• Stay attuned to emerging market trends, client business dynamics, and the competitive landscape to tailor relevant commercial strategies.

Qualifications

• 4-5 years of sales experience in a research, analytics, or services business, preferably within an account management or business development role.
• Strong experience in managing SMB or Emerging clients and understanding their unique needs and buying behaviors.
• Proven hunter mindset with a passion for unlocking new accounts and nurturing long-term client relationships.
• Exceptional communication, storytelling, and negotiation skills—fluent in English while fluence in Arabic will be considered a strong plus.
• Strong presence and comfort with client-facing roles across events, meetings, and networking environments.
• High emotional intelligence with strong internal and external stakeholder management skills.
• Analytical thinker with the ability to interpret data and convert insights into commercial impact.
• Self-starter with a strong sense of ownership, accountability, and resilience.
• Familiarity with NielsenIQ solutions, particularly Retail Measurement Services (RMS), is a distinct advantage.

Additional Information

What We Offer

• An opportunity to lead growth in one of the most dynamic client segments in the region.
• High visibility and impact across a global organization with access to best-in-class data assets.
• Collaborative team culture, strong leadership support, and a clear path for professional advancement.
• Competitive compensation, performance incentives, and training programs.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion