Manager, Content & Social Media

Job Description

1. Content Strategy & Planning

• Develop and lead content strategy that supports the overall brand vision, product promotions, and educational goals

• Plan and execute content aligned with three core pillars: Brand Identity, Product Awareness, and Educational Value

• Build and manage a monthly editorial calendar across platforms (social media, blog, YouTube, etc.)

• Ensure strategic content sequencing (e.g. storytelling > product highlight > education > community)

2. Social Media Management

• Oversee daily content publishing across platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, etc)

• Monitor social trends, hashtags, and competitor activity for content opportunities

• Ensure content is platform-appropriate and visually consistent with brand guidelines

• Track social performance using analytics tools (e.g., Meta Insights, TikTok Analytics)

3. Campaign Support

• Develop campaign narratives and content rollout plans

• Coordinate with design/video teams for campaign assets

• Plan and execute influencer or ambassador collaborations (in content form)

• Track content KPIs for each campaign (reach, engagement, shares, conversions)

4. Team Leadership & Collaboration

• Manage and mentor junior content writers or social media executives

• Run weekly check-ins and reviews to align task progress

• Provide feedback on content drafts, visual directions, and social copy

• Work cross-functionally with product, partnerships, and customer service teams

5. Performance & Reporting

• Prepare monthly content and social media performance reports

• Highlight top-performing content, learnings, and actionable next steps

• Adjust strategies based on performance, trends, and business priorities