Role Overview:

As a Senior Marketing Manager at MRI Software APAC, you will play a pivotal role in driving our marketing efforts by ideating and executing multi-channel campaigns aimed at achieving pipeline targets (both inbound and outbound) and enhancing client retention.

Reporting to the Head of Marketing APAC (Living and @Work), you will work closely with the Product Marketing, Events, Brand, and Digital Teams to ensure a unified approach across all marketing activities. You will also leverage advocacy, online and in-person events, digital, social, EDM, ABM, and partnerships with industry associations to drive demand generation and build brand equity within our Commercial Real Estate and Occupier segments.

Key Responsibilities:

Develop and execute integrated marketing campaigns that align with business objectives, focusing on generating leads and nurturing existing client relationships.
Collaborate with cross-functional teams, including Product Marketing, Events, Brand, and Digital Teams - to identify target audiences and create compelling messaging that resonates with commercial real estate professionals.
Leverage client advocacy and testimonials to enhance campaign credibility and drive engagement.
Organise and manage online and in-person events in collaboration with the Events Manager, ensuring they are strategically aligned with campaign goals and deliver measurable outcomes.
Implement digital marketing strategies across various platforms, including social media, email, and online advertising, to maximise reach and engagement.
Establish and coordinate account-based marketing initiatives to effectively engage high-value clients and prospects.
Build and maintain relationships with industry associations and key industry influencers to enhance brand visibility and drive partnership opportunities.
Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement and optimisation.
Prepare regular reports on campaign performance metrics, including ROI and pipeline contributions.

Qualifications:

Proven experience in campaign management, preferably within a B2B SaaS organisation.
Strong understanding of multi-channel marketing strategies and best practices.
Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
Experience with digital marketing tools, CRM systems, and analytics platforms.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
A creative mindset with a data-driven approach to decision-making.
Relevant tertiary qualifications in marketing, communications, or a related field are preferred.
6+ years Marketing Campaign Management experience

Benefits:

Flexible working arrangements
Base salary + commission
6x Flexi AnyDay (pro-rata): knock 2.5 hours off your day!
Me Days: additional 3 days of annual leave for qualifying employees
Engaging, fun & inclusive culture: check out the MRI Software APAC Insta feed and stories!

About us:

From the day we opened our doors in 1971, MRI Software has built flexible, game-changing real estate software solutions to improve people’s lives. The only way to carry out that mission is to hire the absolute best employees on earth. People like you.  

Work hard, play hard. Always. Our relentless commitment to client success, our employee resource groups and our promise to empower our teams to reach their full potential are a few examples of what makes MRI Software special.  

And we’re passionately dedicated to creating a work environment that you look forward to every single day. That’s why we invest heavily in our employee engagement, so you enjoy the tech industry’s best perks. Together with the whole Pride, (lion roar for "family") employees, customers, and partners, we’re on a mission to break new ground and lead the real estate industry into a digital-first future. 

MRI continues to strive to amaze as a global industry leader in real estate software. Whether you are joining as a new pride member or bringing your expertise back, your talent is important to maintaining MRI’s high client experience standard and continuing our growth in the PropTech space.  

Amazing growth takes amazing employees. Are you up to the challenge? 

We know the confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply — we’d love to hear from you! 

As a global company, we believe diversity brings benefits for our people, customers and clients. This is why MRI Software is committed to being an inclusive employer, regardless of your ethnicity, religion, sexual orientation, gender identity, disability, age, military and veteran status.

Diversity, Equality and Inclusion are values that are critical to our success; come and see for yourself.