Performance Marketing Manager (AI + NSFW Webapp)

Description

You're a full-stack performance marketer who eats data for breakfast and converts cold clicks into loyal spenders. You're fluent in affiliate traffic, direct buys, and AI-assisted ad ops. You've optimized campaigns on Voluum, scaled across adult (optional) + mainstream traffic sources, and thrive in fast, feedback-driven environments.

Build, scale, and optimize an acquisition engine using affiliate, direct, and paid traffic strategies, while owning every metric from click to LTV.

 Responsibilities

TRAFFIC & ACQUISITION

• Manage and grow affiliate traffic partnerships: recruit, onboard, and optimize affiliates across networks.
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• Drive direct media buys: adult (TrafficJunky, ExoClick), native (MGID, Taboola, Outbrain), push, and more.
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• Build & optimize landing pages, funnels, and AI-enhanced creatives.
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• Use Voluum for full attribution, ROI analysis, traffic routing, and fraud detection.
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• Generate and deploy ad copy, images, and creatives using AI tools.

STRATEGY & GROWTH

• Build and execute a multi-channel growth plan tailored to direct + affiliate ecosystems.
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• Constantly test and scale based on ROI, LTV:CAC, retention, drop-off, etc.
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• Align marketing insights with Product & Tech to improve conversion loops and creative strategy.
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• Scale acquisition and conversion campaigns using first-party behavioral data.
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DATA, TOOLS & REPORTING

• Build and maintain a live performance dashboard: traffic source → spend → ROI → conversion → retention.
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• Measure all metrics (including uptime, P99, click path latency, etc.) to ensure marketing doesn’t break the tech.
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• Ensure proper pixeling, tagging, and analytics integrations: Voluum, GA4, Hotjar, etc.
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• Prepare clear weekly reports tracking spend, conversions, cost per action, and cohort behavior.
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COMMUNITY & ENGAGEMENT

• Build and grow a significant brand presence on Twitter and Discord.
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• Create and test viral loops and user referral programs.
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• Engage directly with users in real-time to drive loyalty and insights.
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• Support community-led growth through influencer partnerships, giveaways, or social-led campaigns.
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TEAMWORK & EXECUTION

• Attend daily dev standups to align tech with marketing goals.
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• Brief and manage designers, copywriters, affiliate managers, and developers.
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• Ensure every campaign is tracked, owned, and executed with precision.
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Requirements

• 5+ years in performance marketing, with proven experience in affiliate and direct traffic buying.
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• Deep experience with Voluum, campaign routing, fraud protection, and media planning.
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• Strong knowledge of adult + native networks: TrafficJunky, ExoClick, MGID, Pushground, etc.
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• Ability to build and scale affiliate programs and optimize partner traffic.
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• Experience in building or growing Twitter & Discord communities.
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• Strong skills in Google Analytics, Hotjar, UTM strategy, funnel A/B testing, and behavioral analytics.
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• Hands-on experience with AI creative tools (ChatGPT, DALL·E, Midjourney, etc.).
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• Strong creative instincts and data literacy.
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