PM Roles and Responsibilities:

Build and execute marketing campaigns in Braze across email, PUSH, in-app, and SMS.
Develop dynamic content using Liquid scripting to personalize communication.
Configure Canvas flows for customer journeys and lifecycle campaigns.
Build responsive and visually appealing email templates.
Perform A/B testing to improve campaign effectiveness.
Set up user segments based on behavioral and demographic data.
Ensure accurate campaign tracking and integrate UTM parameters as needed.
Monitor campaign performance and troubleshoot delivery or rendering issues.
Maintain campaign documentation and asset libraries.

Technical and Functional Skills:

Bachelor’s degree with 3 to 4 years of experience in Braze
Minimum 3 years of responsive HTML, CSS & JavaScript coding experience
Exposure in creating emails using dynamic content block in Braze
Liquid Scripting for dynamic builds
Able to understand the database structure with exception handling while scripting for dynamic content/personalization
Knowledge of building journeys
An eye for detail to assist in audits
Good communication skills

Process Manager

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