General information

Name Senior Social Media Specialist, SG Location BNI Tower, 30 Raffles Place, Singapore Business unit FU-IBU Working time Full-Time Type Marketing (Generic)

Description & Requirements

About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
In this Role, you’ll get to:

Develop and implement strategies to grow Trip.com's social media presence and follower base across various channels.
Identify key strategies and launch initiatives aimed at boosting channel performance and increasing market share.
Create compelling content and execute marketing campaigns to drive follower growth, continuously reviewing and optimizing strategies for improvement.
Set measurable goals to increase social media followers and channel subscribers, and consistently meet or exceed targets.
Lead lead-generation campaigns to support new user acquisition and drive business growth.
Monitor content delivery, proactively troubleshooting any issues before, during, or after campaign/project launches.
Analyze and report on channel performance, offering insightful recommendations to enhance strategy and optimize product resources.
Conduct market and competitive research to identify trends, opportunities, potential partners, and emerging strategies to maintain a competitive edge.
Assist with cross-market operational duties as needed.
Collaborate effectively with product teams, design teams, and HQ teams for seamless execution of initiatives.
Work closely with Trip.com's global offices to align on marketing and merchandising campaigns.

What you'll Need to Succeed:

At least 3 years of experience in social media management, particularly in community building and daily operations on platforms like Facebook, Instagram, Telegram Channel, and TikTok.
Strong content creation skills, with a preference for experience in short-form video and graphic design.
Knowledge of the travel industry and prior managerial experience is a plus.
A proactive, can-do attitude with a keen interest in learning new global OTA strategies.
Understanding of travel products and how to tailor offerings to meet the preferences and behaviours of the target market.
Experience with marketing automation tools, CRM platforms, and graphic design is advantageous.
Proficiency in English (both written and spoken) is required. Knowledge of Mandarin is a plus.
Willingness to travel for business purposes.

Why Trip.com Group We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What’s more?

Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
We encourage flexible work arrangement
Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Find out more job opportunities at https://careers.trip.com
Have a good trip, and see you soon!