Analyst

The position is with the Lead Management - Marketing team, which is part of Capability Hubs (CH) unit at KPMG Global Services (KGS), which is KPMG’s knowledge services hub and is an integral part of the firm’s strategyto enhance innovation, build scalability, and improve profitability

We are recruiting for a Analyst in the lead Management Team within Marketing team. Working as a Analyst in the team, your responsibilities will include:

• Data Augmentation/Verification by identifying Leads and obtain information on KPMG account roles and contacts, and entity demographic information, including company revenue, industry, market, hub, relationship strength, account classification, etc.
• Keeping a close eye on Task queue of Salesforce for data enrichment for active hand raisers, scored contacts and scored leads.
• Manually quality-check augmented information and creating Task to transfer information to the Distribution Queue.
• Distribution of high-quality leads to business based on assigned marketing campaigns.
• Keeping a close check on mails and data update requirement by onshore team.
• Close collaboration with sub-team senior members and maintain high standards of quality in delivery.
• Timely delivery to sub-team seniors and lead and ultimately ensuring timely delivery to onshore.
• Maintaining data accuracy in terms of following step-by-step instructions maintained in SOPs applied to all the processes of team.
• Proactively attending the client calls and clarify their issues and concerns.
• Assistance to team head on reporting and analytics on team process.
• Contribute towards process documentation, efficiencies and process improvements.
• Provide insight into scored leads/contacts, i.e., identify content/channels with little engagement to help Marketing understand what’s working, what’s not working.

Mandatory Skills

• Qualifications: Graduate in any stream
• Total Experience: The candidate must have 0-1 years of relevant experience in a similar role, particularly in a leading consulting firm (e.g., international consulting firm, Big 4, global investment bank, leading research house)

Technical Skills

• Critical thinking and comprehension skills to correctly understand a client brief
• Basic understanding of marketing automation and CRM platforms
• Proficient in Microsoft Office and beginner knowledge of analytics
• Creative thinking and problem-solving skills