Strategy Director (Social)

About Ogilvy  

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role  

The Strategy Director - Social will serve as the bridge between brand teams and social execution, driving genuine transformation in how beauty brands connect with consumers through social media. This role requires a strong brand strategy understanding and the ability to partner seamlessly with multiple brand strategists while bringing specialized social expertise that elevates the work across all platforms. The successful candidate must demonstrate a team-first mentality while challenging traditional marketing approaches to put social at the centre of brand building efforts.

What You’ll Do 

• Ability to connect the dots between upstream brand planning to social and platform first thinking
• Partner with Strategy Directors across multiple brands to infuse social-first thinking into all brand initiatives
• Drive the shift from traditional marketing approaches to genuine social-centric brand building
• Develop platform-specific strategies that maximize each channel's unique capabilities and audience behaviour
• Cultivate strong relationships with platform partners to gain early access to new features and innovations
• Uplift the entire team's social capabilities through knowledge sharing and collaborative learning
• Partner with clients to build understanding and buy-in for social-first approaches
• Work across teams to identify cross-platform insights that inform better social strategies
• Ensure social strategies integrate seamlessly with brand platforms and broader marketing initiatives

What You’ll Need  

• 10-12 years' experience in brand and social strategy with demonstrated expertise in:

• Collaborative partnership with brand and creative teams
• Driving social transformation across multiple brands simultaneously
• Building strategic relationships with platform partners
• Elevating team capabilities through knowledge sharing

• Deep understanding of how social platforms create business impact:

• Platform-specific content optimization strategies
• Paid-organic integration approaches
• Performance analysis and optimization
• Algorithm understanding across major platforms

• Proven ability to translate brand strategies into platform-specific social approaches
• Experience working in collaborative team environments rather than siloed structures
• Background in helping brands transition from traditional to social-first marketing approaches
• Track record of building strategic consensus across diverse stakeholder groups
• Experience in prestige beauty, personal care or adjacent consumer categories

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.  

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.