Manager Product Marketing - Built-In

Position Summary

This position is responsible for the cash management of SEA, the financing of North American (NA) subsidiaries, and the implementation of new treasury processes and systems at NAHQ. This position requires strong analytical and research skills, communication skills with various departments and subsidiaries, as well as leadership and an innovative mindset to lead change management and to successfully implement various kinds of projects to improve treasury operations.

Role and Responsibilities

The Product Marketing Manager plans and manages all facets of marketing, including go-to-market strategy, pricing, promotional campaigns, and collateral development. Ensures that key metrics (e.g., revenue, margin, profit, market share) are monitored and met. Collaborates with cross-functional teams to ensure accurate forecasting and inventory alignment. Equips sales teams with the understanding and content needed to position Samsung products with customers against the competition. Develops and maintains solid relationships with customers to ensure successful sell-to and sell-through motions. As a part of inventory balancing, identifies when to implement promotional activity and to determine the scope of promotions. Works with HQ to recommend refinements to current and future products by formulating, sharing, and defending data-driven insights regarding local market and customer/consumer preferences and behaviors. Reports findings and planned actions on a consistent basis to upper management.

• Defines and drives the execution of marketing plans to meet P&L goals and KPIs

• Product Planning: Drives product launch planning and implementation for a strategic product line-up, including supply chain alignment, promotional bundling, assortment planning, and merchandising

• Monitors and drive inventory forecast accuracy

• Sales Forecast Optimization: Gathers market performance data, sales feedback, and reseller inventory (sell-in / sell-out ratio) to resolve business challenges.

• Inventory Management: Collaborates with product supply chain to effectively manage inventory to optimize sales, while minimizing on-hand quantities

• Collaborates with sales teams and customers to develop key customer-specific sell-in and sell-through strategies, programs and pricing, requiring pitch presentations to retailers

• Orchestrates cross-functional collaboration essential for developing and executing successful go-to-market, advertising and pricing strategies

• Manages marketing activities and promotion investments across the lifecycle of individual products or categories to drive sales and profitability (e.g., market analysis, planning / pricing, product launch, inventory management, product retirement)

• Actively works with HQ to identify in advance the new model capabilities and release dates that will ensure the timely development of promotional material and inventory clearance strategies

• Collaborates with demand generation group to create of Above-the-Line (ATL) , Below-the-Line (BTL), and advertising materials, online assets, collateral, and training

• Works closely with HQ to communicate local customer/consumer behaviors and preferences for a category to influence current and new product features

Skills and Qualifications

• Bachelor’s degree (B.A. or B.S.).  MBA Preferred

• 6 or more years of experience in brand and/or product management, with P&L management experience, luxury durables experience a plus

• Strong analytical capability, with the ability to estimate promotional sales lifts, sales forecasts, and sales opportunities for new product launches

• Considers the consumer/shopper first when designing product and go-to-market strategies, by consistently applying consumer learnings when making decisions

• Confident communicator with the ability to influence both internal and external stakeholders to “buy into” category priorities, including executives

• Experience managing retail market across multiple channels

• Independent, strong team and cross-functional collaborator, who can identify and adjust when to be either the leader or a partner in any given project situation

• Experience in creating and comfortable with presenting compelling presentations to Samsung and customer executives

• Advanced experience with Microsoft Excel and PowerPoint

• 10% domestic travel required

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