Vice President of Product Strategy, Business Development, & Marketing

Role and Responsibilities

 

Product Strategy:

• Define and implement the product strategy roadmap for North America in close cooperation with Global Product Strategy team in Korea.
• Identify and communicate regional customer needs, market trends, regulatory requirements, and technology advancements.
• Work closely with R&D and engineering to ensure new products are aligned to market needs.
• Closely monitor competitive landscape and adjust product strategies accordingly.

Marketing:

• Develop and execute integrated marketing strategies to build brand awareness and market positioning within the North America Market.
• Lead product marketing efforts including standard product communications, branding initiatives, and definition of unique selling points.
• Oversee social media campaigns, customer tech days, industry conferences and events.

Business Development:

• Build and manage industry relationships with OEM's and Tier1's advanced engineering and product strategy resources.
• Identify and pursue new markets to promote business expansion.
• Lead long-term strategic planning and identify emerging trends, risks, and new market opportunities (e.g. stationary storage, micro-mobility, commercial fleets).
• Evaluate M&A/ Strategic partnership opportunities to accelerate growth.

 

Skill and Qualifications

• 10+ years of experience in product management, marketing, strategy, or business development within EV, automotive, battery, or energy sectors.
• Proven leadership experience at the Director or VP level, managing cross-functional teams.
• Strong technical background with deep understanding of lithium-ion battery technologies and applications.
• MBA or advanced degree in business, engineering, or a related field preferred.
• Exceptional communication, negotiation, and analytical skills.
• Track record of launching successful products, scaling businesses, and forging strategic partnerships.