Senior Digital Marketing Specialist

Description of Duties:

• Develop and lead digital marketing strategies across paid, owned, and earned channels
• Manage company communications, ensuring brand consistency in all messaging and campaigns
• Plan, create, and schedule social media content across platforms (Instagram, LinkedIn, Facebook, etc.)
• Monitor and engage with audience interactions on social media in alignment with brand tone and goals
• Create compelling, on-brand content including copywriting, visuals (coordinating with designers), and short-form videos
• Lead email marketing efforts including newsletters, product updates, and campaigns
• Coordinate internal and external communications (press releases, announcements, and media outreach)
• Collaborate with design, content, and product teams to support integrated campaigns
• Track KPIs and performance metrics using tools like Google Analytics, Meta Business Suite, and HubSpot
• Stay updated with the latest digital, marketing, and communications trends and tools
• Guide junior team members or vendors when needed

Requirement (qualifications and specifics):

• Minimum 4-5 years of experience in digital marketing and communications
• Hands-on experience with social media management, content creation, and email marketing
• Strong copywriting and storytelling skills across digital formats
• Proficiency in Meta Ads, Google Ads, Google Analytics, and content planning tools (e.g., Hootsuite, Notion)
• Strong understanding of digital KPIs, customer journey, and audience engagement
• Knowledge of basic design tools (Canva, Adobe Express – bonus if proficient)• Bachelor's degree in Marketing, Communications, or a related field
• Highly organized, creative, and strategic thinker with excellent interpersonal skills