Global Product Marketing Manager, Trust and Safety
TikTok
Office
San Jose, California, United States
Full Time
About the Team
TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. We are looking for an insights-driven product marketer to oversee key global Trust and Safety marketing initiatives.
About The Role
This is a critical role that requires strong partnerships with cross-functional and regional teams to accelerate adoption and increase understanding of the key TikTok product verticals of Trust, Safety and Privacy, across audiences and countries. This role will also grow org capabilities and execution across competitive strategy, user insights, measurement and regional storytelling. The ideal candidate will bring a depth of functional product marketing expertise along with a proven track record of close partnership with product managers. Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing will be a plus.
Responsibilities
- Help shape, and promote important Trust and Safety narratives, programs, and product launches globally
- In collaboration with cross-functional teams, execute Trust & Safety product marketing roadmaps, set measure-able results, own user & competitive insights, shape product & external messaging, and execute across channels.
- Work cross-functionally to improve the visibility of Trust & Safety and product marketing efforts; developing a continuous flow of communication among relevant teams.
- Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in local markets.
- Spearhead global consistency in product marketing launch strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans
- Work with our research and insights teams to deliver deep audience & competitive insights to be used in product decision making.
- Partner closely with leaders in product, marketing, PR, public policy, operations, strategy and finance to ensure seamless cross-functional coordination and go-to-market plans. Be the glue between teams and our users.
TikTok is a platform rooted in creativity and has played a critical role in enabling positive creative expression with our global community of users & creators. We are looking for an insights-driven product marketer to oversee key global Trust and Safety marketing initiatives.
About The Role
This is a critical role that requires strong partnerships with cross-functional and regional teams to accelerate adoption and increase understanding of the key TikTok product verticals of Trust, Safety and Privacy, across audiences and countries. This role will also grow org capabilities and execution across competitive strategy, user insights, measurement and regional storytelling. The ideal candidate will bring a depth of functional product marketing expertise along with a proven track record of close partnership with product managers. Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing will be a plus.
Responsibilities
- Help shape, and promote important Trust and Safety narratives, programs, and product launches globally
- In collaboration with cross-functional teams, execute Trust & Safety product marketing roadmaps, set measure-able results, own user & competitive insights, shape product & external messaging, and execute across channels.
- Work cross-functionally to improve the visibility of Trust & Safety and product marketing efforts; developing a continuous flow of communication among relevant teams.
- Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in local markets.
- Spearhead global consistency in product marketing launch strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans
- Work with our research and insights teams to deliver deep audience & competitive insights to be used in product decision making.
- Partner closely with leaders in product, marketing, PR, public policy, operations, strategy and finance to ensure seamless cross-functional coordination and go-to-market plans. Be the glue between teams and our users.
Global Product Marketing Manager, Trust and Safety
Office
San Jose, California, United States
Full Time
July 15, 2025