Description

About Bluegrass Supply Chain Services

For over 20 years, Bluegrass Supply Chain Services has been a leader in third-party logistics, providing innovative supply chain solutions to automotive, food and beverage, and consumer products companies across a five-state region. Recognized by INC Magazine as one of America's fastest-growing privately held companies, we combine cutting-edge technology with lean management principles to deliver exceptional value-added warehousing, transportation management, and fulfillment services.

Based in Bowling Green, KY, with multiple locations and recent expansion investments exceeding $15 million, we're positioned for continued growth while maintaining our core values of service excellence and community responsibility.

Position Overview

We are seeking a strategic Marketing Manager to drive growth and brand awareness for our expanding logistics operations. This role will develop and execute comprehensive marketing strategies to attract new clients in the automotive, food and beverage, and consumer products sectors while supporting our aggressive expansion plans. The ideal candidate will have B2B marketing experience, preferably in logistics, manufacturing, or industrial services.

Requirements

Key Responsibilities

Strategic Marketing Leadership

Develop and implement comprehensive marketing strategies to support company growth objectives
Create go-to-market strategies for new service offerings and geographic expansions
Conduct market research and competitive analysis to identify opportunities and threats
Establish marketing KPIs and regularly report on campaign performance and ROI

Lead Generation & Client Acquisition

Design and execute multi-channel lead generation campaigns targeting automotive, food and beverage, and consumer products decision-makers
Develop account-based marketing strategies for high-value prospects
Create and manage marketing qualified lead (MQL) pipeline in collaboration with sales team
Optimize digital marketing channels including website, SEO, SEM, and social media

Content Marketing & Brand Management

Develop compelling content showcasing our technology capabilities, automation solutions, and lean management principles
Create case studies, white papers, and success stories highlighting client ROI and operational improvements
Manage company website content, ensuring messaging aligns with our value proposition
Oversee brand consistency across all marketing materials and communications

Industry Engagement & Events

Plan and execute trade show participation and industry event marketing
Develop thought leadership content and speaking opportunities for company executives
Build relationships with industry publications and logistics trade associations
Coordinate customer appreciation events and facility tours

Marketing Operations

Manage marketing budget and vendor relationships
Implement and optimize marketing automation and CRM systems
Coordinate with external agencies and contractors as needed
Analyze marketing metrics and adjust strategies based on performance data

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field
3-5 years of B2B marketing experience, preferably in logistics, manufacturing, or industrial services
Proven track record of developing successful lead generation campaigns
Strong understanding of digital marketing channels and marketing automation platforms
Experience with CRM systems and marketing analytics tools
Excellent written and verbal communication skills
Project management skills with ability to manage multiple campaigns simultaneously
Proficiency in marketing software (HubSpot, Salesforce, Google Analytics, etc.)

Preferred Qualifications

Experience in the logistics, supply chain, or 3PL industry
Knowledge of automotive, food and beverage, or consumer products industries
Experience with account-based marketing strategies
Familiarity with lean management principles
Trade show and event marketing experience
Understanding of complex B2B sales cycles

What We Offer

Competitive salary commensurate with experience
Comprehensive benefits package including health, dental, and vision insurance
401(k) with company matching
Paid time off and holidays
Professional development opportunities
Opportunity to work with cutting-edge logistics technology
Dynamic, growth-oriented work environment
Chance to make a significant impact on company growth

Company Culture

At Bluegrass Supply Chain Services, we believe people are the foundation of our success. We foster a collaborative environment where innovation thrives and every team member contributes to our mission of providing exceptional supply chain solutions. Our service-oriented values encourage teamwork and community responsibility while driving continuous improvement and excellence.