Marketing Working Student (m/f/d)

About Us 
We are looking for a motivated Working Student to support our Marketing Team 15 to 20 hours per week with a focus on digital marketing and campaign management. If you have experience with content management systems (CMS), particularly HubSpot CMS, and a passion for B2B marketing campaigns, this role offers hands-on learning in a collaborative and dynamic environment. Additionally, experience with CRM systems like HubSpot and a basic understanding of campaign management and development of marketing materials would be an asset, enabling you to contribute to data-driven marketing strategies and performance optimization. 

The position requires language skills English and German as you will be working on international campaigns in a European team. 

Your Tasks:

Campaign Execution & Coordination 

• Assist in the creation and execution of end-to-end digital marketing campaigns (email, social, web, landing pages, blog posts)
• Support in marketing asset production and updates (ebooks, checklists, flyers, etc.)
• Support cross-departmental collaboration and assist with organizing campaign rollouts
• Support with content localization and scheduling for DACH-specific campaigns

Campaign Management in HubSpot 

• Build and manage email campaigns, workflows, and forms in HubSpot
• Set up and monitor lead generation funnels and workflows
• Ensure all elements are well-structured and aligned with our internal guidelines

Team Collaboration & Campaign Operations 

• Work closely with Campaign Managers, other marketing colleagues and related departments (Product, Sales, Support, and Consulting)
• Support with the internal documentation of campaigns (Confluence, Sharepoint, JIRA)

Requirements:

Education: Currently enrolled in a Master’s program, ideally in Digital Marketing, Communications or Business Administration.

• Technical Skills:
• First experience with content management systems (CMS), preferably HubSpot CMS
• Familiarity with a customer relationship system (CRM) like HubSpot, or similar is a plus
• Project management
• A basic understanding of how digital marketing campaigns are structured and executed (e.g., lead journeys, campaign goals, conversion flows)
  
  
• Personal Attributes:
• Strong organizational skills, a detail-oriented and proactive work style
• A true team player with creativity, initiative, and the drive to take ownership
• Growth mindset and solution focused
• Eagerness to learn and contribute new ideas
• Languages: Native or fluent German and English (spoken and written).

• A responsible task with meaning: We build software to digitize the social care sector and thus enable our customers to focus on a better life for their clients by giving them more time for care & support
• A hybrid working model with attractive office working hours and no shift or weekend work 
• weekend shifts
• Exciting, challenging tasks in a dynamic, future-oriented environment
• A culture of appreciation and a harmonious working atmosphere in a growing, international company with opportunities to get involved
• A creative working environment, flat hierarchies and short decision-making processes
• Attractive remuneration models, a permanent employment contract and an employer contribution to your company pension scheme
• Access to corporate benefits, JobRad leasing and other mobility offers such as a fully financed Germany ticket
• Opportunity to familiarize yourself with the product through training and user days and free Babbel access to improve your English skills  

If this sounds like you, we look forward to receiving your detailed application documents including your salary expectations and earliest possible starting date via our online application form!