Responsibilities & Key Deliverables

Drive full-funnel brand campaigns across ATL, BTL, digital, and PR

Collaborate closely with sales teams to design region-specific activations and demand-generation efforts

Execute hyperlocal content and media plans that tie into the broader brand narrative

Own post-launch communication strategy: influencer programs, social media, delivery-related storytelling

Partner with agencies to deliver high-quality content across owned and earned media

Support brand tracking, campaign performance analysis, and experimentation with new platforms

Experience

5–8 years of experience in brand/digital marketing or integrated campaign roles

Proven ability to own projects end-to-end with a strong sense of accountability

Hustle and agility to operate in a launch-heavy, fast-paced environment

Comfort working with field and regional teams to bridge brand and ground-level execution

EV or mobility startups

Consumer tech and electronics

Premium automotive

Fashion and lifestyle brands

OTT, gaming, or digital entertainment

MBA preferred