Mass Participation Lead

Application Deadline: 21 July 2025

Department: Engagement

Employment Type: Permanent

Location: London/Hybrid

Compensation: £49,000 - £53,000 / year

Description

We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer. This role is responsible for leading the Mass Participation team to achieve ambitious fundraising and supporter acquisition targets, through a portfolio of third-party events (such as London Marathon and Great North Run), expanding the growth of our flagship Walk of Light campaign and delivering new mass participation products. As our Mass Participation Lead, you will be an accomplished fundraiser with a proven track record of delivering and growing large-scale third-party and Blood Cancer UK owned mass participation events. You will be ambitious in achieving income and supporter acquisition targets, but also a risk-taker who will design innovative products.
Whilst there is no fixed number of days per week required to attend the office, the successful candidate will be required to travel to meet internal and external stakeholders, attend monthly and quarterly team days in the London office and travel nationally to away days and fundraising events. We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.

Key Responsibilities

MAIN ACCOUNTABILITIES

To support the Head of Public Fundraising to develop and execute the 2023-28 Mass Participation strategy and accompanying plans and budgets to deliver growing net income in line with wider organisational strategy.
Accountable for ensuring all Mass Participation activities are monitored for effectiveness, ensuring they meet operating plan targets, work within agreed ROI/LTV and income targets, and support the wider strategic aims.
Lead on the development of new mass participation fundraising products
Lead and champion the growth of the Walk of Light fundraising campaign
Ensure the delivery of excellent supporter care across all audiences in the Mass Participation programme.
To manage the performance and personal development of direct reports, reflecting Blood Cancer UK’s organisational values and behaviours.
To work collaboratively with colleagues in the Public Fundraising team, Engagement Directorate and the wider organisation to help deliver the strategy
Monitor and manage team budgets on a monthly, quarterly and annual basis, including proposing effective corrective action and activities when performance is not on track and developing business cases for investment when necessary.
Work collaboratively with internal relationships at all levels, and manage key relationships with external stakeholders
To ensure all team activities within Mass Participation team comply with charity fundraising law and regulations and adhere to Blood Cancer UK’s compliance standards.

All employees at Blood Cancer UK promote the organisation’s vision, mission and core values and are committed to actively promoting equality, diversity and inclusivity. This includes attending and assisting at Blood Cancer UK events and activities as required, including occasional evening and weekend work. All employees are expected to follow Blood Cancer UK’s policies and procedures and do any reasonable thing required by their manager.

Skills, Knowledge and Expertise

Knowledge

Proven team leadership and working skills, with a track record of successfully leading cross-functional teams to deliver largescale projects or events; including the ability to work with and through others, set and achieve high standards, support and motivate others to develop and excel
Ability to analyse the performance and key trends of complex programmes and produce clear proposals for improvements and growth; and then effectively plan, implement and evaluate changes to deliver growth

Skills

Ability to work collaboratively - consults others and shares expertise, know-how and ideas with colleagues for best results
Ability to lead and manage a team, including staff development, coaching and performance management
Experience of managing relationships with agencies and external suppliers, including reviewing supplier relationships, tendering/pitching and the possessing the ability to manage and influence external partners
Excellent written and verbal communication skills, with the ability to understand and convey complex conceptual ideas and information to a variety of audiences using a range of formats

Experience

Extensive experience in mass participation product fundraising
Experience of innovation, product development or transforming ideas, concepts and consumer insights into viable products
In-depth experience of strategic planning and budget setting in the complex range of activities under Events Fundraising, with demonstrable successful delivery of annual and long-term plans and a demonstrable track record of growing income
Experience of successfully developing and implementing supporter journeys to maximize net income, average gifts and repeat support