This role is for one of the Weekday's clients

Salary range: Rs 2200000 - Rs 2400000 (ie INR 22-24 LPA)

Location: Kolkata

JobType: full-time

We are seeking a results-oriented Performance Marketing Manager to lead and execute paid digital campaigns across a variety of platforms. This role is central to driving measurable growth and optimizing return on investment (ROI) through data-driven strategies and high-performing ad campaigns. The ideal candidate combines strong analytical capabilities with creative collaboration to meet and exceed business objectives.

Requirements

Key Responsibilities

1. Campaign Strategy & Planning

Develop and execute comprehensive performance marketing strategies across Google Ads, Meta (Facebook/Instagram), LinkedIn, Bing, and programmatic platforms.
Define and track clear KPIs including CAC, ROAS, CTR, and conversion metrics.
Plan audience-specific campaigns across the funnel to maximize reach, relevance, and efficiency.

2. Paid Media Management

Oversee budget allocation and ensure spending aligns with performance targets and campaign goals.
Conduct keyword research, audience segmentation, and competitive benchmarking to guide strategy.
Launch and optimize retargeting and dynamic remarketing campaigns to improve conversions.

3. Analytics & Optimization

Monitor performance using Google Analytics, Meta Ads Manager, and other analytics tools.
Evaluate and report on metrics such as CAC, ROAS, CTR, and CPL.
Run A/B tests on creatives, messaging, and landing pages to improve performance.

4. Customer Funnel Optimization

Map and analyze the customer journey to identify and address drop-offs and friction points.
Implement strategies to boost conversion rates throughout the funnel, from awareness to purchase.

5. Collaboration & Coordination

Work cross-functionally with content, design, and sales teams to ensure creative alignment with marketing objectives.
Manage external partnerships with platforms and networks to boost campaign effectiveness.

6. Reporting & Strategic Insights

Deliver regular, data-rich reports with insights and recommendations for continuous improvement.
Use insights to inform long-term marketing strategies and campaign adjustments.

7. Market & Audience Research

Analyze market trends and competitor activity to uncover new growth opportunities.
Refine and expand audience targeting based on insights and data.

8. Compliance & Best Practices

Ensure all advertising complies with platform policies, data protection laws, and digital marketing best practices.
Stay current with trends in performance marketing, ad technology, and privacy regulations.

Key Performance Indicators (KPIs)

Customer Acquisition Cost (CAC)
Return on Ad Spend (ROAS)
Click-Through Rate (CTR)
Cost Per Lead (CPL)
Conversion Rate
Engagement Metrics (e.g., reach, impressions, social interactions)

Qualifications

Education & Experience

Bachelor’s degree in Marketing, Business, or a related discipline.
3–5 years of hands-on experience in performance marketing, with a proven track record of managing paid campaigns across multiple channels.

Technical Skills

Proficient in Google Analytics, Google Ads, Meta Business Suite, and marketing automation tools.
Strong analytical skills and experience interpreting complex data for strategic decisions.
Deep understanding of audience targeting, funnel optimization, and ROI-driven marketing.
Experience with A/B testing, retargeting strategies, and budget management.

Soft Skills

Strong project management and organizational skills.
Excellent communication and collaboration abilities.
Creative thinker with a detail-oriented and data-focused mindset.

Core Competencies