Senior Strategist (Digital Marketing)

SENIOR STRATEGIST (DIGITAL MARKETING)

 

POSITION SUMMARY:

 

The Senior Strategist is a heavily client-facing role, who works as a critical partner and strategic guide for the integrated Pace team (Client Services, Creative, Strategy, Analytics, and Technology). The role is accountable for leading the development, implementation, and ongoing optimization of insights-driven strategic plans driving omni-channel content, digital, and social media efforts.

 

This position requires a proven track record in a mix of brand and digital strategy. The Senior Strategist is a lead member of a team that leverages data-driven insights and innovative platforms to develop and execute content-led digital channel engagement strategies for a category leading brand.

 

In this role, the Senior Strategist will be accountable for formulation of key strategic plans to attract highly qualified audiences to our client’s digital content programs, ensure their success, and partner with analytics, creative, and website development teams to drive engagement and continual optimization. This role will leverage expertise in a range of tactics, especially website and email optimization, go-to-market product plans/campaigns and content strategy.

 

The exact mix of skills is flexible – our priority is finding a motivated, passionate, and curious strategist, who puts ego to the side to partner well with both clients and internal colleagues across disciplines.

 

Moderate regional travel may be required.

 

We are currently focusing our recruiting in the following areas.

• North Carolina - Please note, employees living within 50 miles of Pace HQ will be expected to comply with our hybrid policy (In office on Tuesdays & Wednesdays). Employees living between 50-100 miles of Pace HQ are required to come into the office once a month.
• NYC and surrounding areas

 

WHAT WE OFFER:

• The salary for this position will range from $71,800 - 95,000 ( $96,930- 110,000 for NYC and surrounding areas) depending on experience, education, geographical location, and other factors.
  • At Pace, salary equity and transparency is extremely important to us. That’s why we make our best offer upfront—no negotiations, no hidden numbers. We want every candidate to be evaluated fairly, without advantages based on negotiation skills. Our goal is to ensure that all team members are compensated equitably for the work they do.
• A full suite of benefits is available following one full month of employment including medical, dental, vision, 401(k) with profit sharing, and other ancillary benefits. We even have a Life Balanced Account where you can get reimbursed for things like groceries or a haircut (yes, really!)
• PTO: Vacation, Recharge, Safe & Sick Time, Flexible Holidays + 10 standard paid holidays and a paid Day of Service
• Free financial wellness and planning and a robust EAP
• Additional fun perks like free tickets to the NC Zoo, Greensboro Grasshoppers games, SWARM games, food trucks, and more!
• Check out full details on our benefits at our website: https://www.paceco.com/culture/benefits/

 

 

ESSENTIAL FUNCTIONS:

 

• Alongside Client Service and Creative leads, be ultimately accountable for the measurable success of programs, campaigns, and projects Pace develops for our clients
• Develop and implement digital, social and content strategies based on client’s business goals, market situation and audience need
• Plan and guide the design and development of required digital platforms
• Partner with in-house and client analytics teams to define KPIs and fuel the ongoing development of actionable insights
• Stay on top of emerging digital, social and content trends in order to optimize approach over time and bring a constant flow of fresh ideas to our clients and internal teams

 

JOB QUALIFICATIONS:

 

Education: 

 

Bachelor's Degree in Marketing, Communications, or a related field. MBA, a plus, but not required.

 

Experience: 

 

6+ years of B2C and B2B digital marketing strategy, or related experience. Agency-side experience preferred, fluency in cross-channel digital strategies. Hands-on experience deploying direct marketing, digital content strategy (including SEO), social media and email/ CRM marketing efforts for established brands.

 

Skills:

 

• Conversant in key elements of digital strategy: Analytics, SEO, Email/CRM, digital platforms and build outs, and optimization (A/B, multivariate)
• Fluent and credible in the principles of content marketing and brand content
• Be a believer in, and practitioner of, data- and insights-driven planning
• Be highly curious and proactive – you need to be constantly looking beyond the scope and immediate deliverables, to the wider strategic picture and opportunity for our clients
• Have exceptional written and oral communication skills with strong executive presence and ability to sell in ideas
• Understand how to establish and cultivate client relationships at all levels

 

ABOUT PACE

Pace is a leading integrated marketing agency & digital storytelling powerhouse. We specialize in brand storytelling and deliver results by continually creating better customer and employee experiences for our clients. We connect the dots across an integrated marketing ecosystem using our six key service areas: strategy, creative, media, social, technology, and analytics.

We Create With Heart. We believe everyone is part of creating something wonderful every day. We lead with purpose and empathy. We cultivate a sense of belonging and celebrate diversity in both mind and experience. And we succeed through collaboration. At Pace, everyone has a seat at the table, and unique perspectives are welcomed. Everyone’s voice carries the same tenor, and inclusivity is in our DNA.

 

Don’t meet every single requirement? At Pace we are committed to building a diverse, inclusive, and genuine workplace, so if you’re enthusiastic about this role but your experience doesn’t align perfectly with every qualification in the job description, we urge you to apply regardless. You may be just the right candidate for this or other roles we have available.

Pace is an equal employment opportunity employer is committed to providing equal employment opportunities to all employees and applicants. Pace does not discriminate against employees or job applicants based on age, ancestry, color, religious creed, race, sex, genetics, gender, sexual orientation, gender identity and gender expression, national origin, marital status, disability status, military or veteran status or any other status or condition protected by applicable federal or state statutes.