Campaign Marketing Specialist (B2B SaaS)

• Full-time / Permanent role 

• Hybrid (mix of WFH and in-office) 

• Melbourne, Sydney, Brisbane, Adelaide location preferred.  

 

Does a competitive salary package with bonus company stock, flexible hybrid work, 5 wellness days/year, up to 90 days/year working from anywhere in the world, Bonus flexible benefits package of $1250/year and a fantastic team culture spike your interest? 

 

Launch your career in SaaS demand generation! 

 

Are you an early-career marketer ready to take the next step? Are you a campaign marketer who knows how to translate audience insights into high-impact programs? Do you enjoy owning the full campaign lifecycle — from identifying prospects to launching coordinated marketing motions that drive real results? 

 

We’re looking for a Campaign Marketing Specialist to join our ANZ Marketing team at AlayaCare, a fast-growing SaaS company transforming the way aged and disability care is delivered. This role is ideal for someone with around 3 years of marketing experience who is eager to develop hands-on campaign execution skills and grow into a strategic demand generation marketer.  

 

This is a role for someone who can zoom out to design campaigns and zoom in to pull the operational levers that make them run. If you’ve worked in a SaaS business, know how to engage hard-to-reach audiences, and have hands-on experience with marketing automation platforms like HubSpot, you’ll thrive in this role. 

 

The overall objective of the Demand Generation role is to; 

 

• Design and execute multi-channel B2B Demand Generation campaigns (email, digital ads, webinars, events) to drive awareness and qualified leads 

• Manage digital advertising and paid media (LinkedIn, Google Ads), including budgeting, targeting, and performance optimisation 

• Collaborate cross-functionally with Sales as well as other Marketing team members and external partners on co-marketing campaigns and lead nurturing initiatives 

• Drive top-of-funnel lead generation and support the sales pipeline through aligned campaigns and content 

• Track, analyse, and optimise campaign performance to improve ROI and lead conversion 

• Support content and email marketing efforts, including campaign execution, template creation, and engagement analysis 

• Leverage data and insights to inform strategic decisions and continuously improve demand generation outcomes. 

 

 

What we're looking for in a Demand Generation Specialist; 

 

• 3-5 years’ experience in a Digital Marketing role, ideally with Demand Generation experience in a scale-up SaaS business 

• Marketing qualification or equivalent experience 

• Hands-on experience with Google Ads, Analytics, Tag Manager, HubSpot &/or Salesforce 

• Skills in analysing data and processes to drive marketing efficiency and performance 

• Strong multitasking, communication, and collaboration abilities 

• A highly organised, detail-oriented, and self-motivated candidate 

• A customer-focused individual with a passion for continuous learning and improvement. 

 

It would be a bonus if you also have: 

• Knowledge of the aged & disability care industries in ANZ 

• Familiarity with the Software Development Life Cycle 

• Experience developing account-based marketing (ABM) strategies to target and engage key accounts 

 

 

If this sounds like you, apply today! As well as joining a great culture and a market leading company, you will be well placed to make a positive difference in the aged care sector in Australia and New Zealand. 

 

What we offer: 

• Competitive salary package including generous company stock for all employees  

• Flexible hybrid work (from our offices, from home) 

• 5 wellness days off per year to relax and promote mental health 

• Up to 90 days per year working from anywhere in the world 

• Flexible benefits bonus package of $1250 per year  

• Company paid parental leave and volunteer leave 

• Team lunches and events, and health and wellness activities 

• An open and transparent culture 

• A chance to make a meaningful difference for clinicians providing care on the front line 

• A foot in the door to the rapidly expanding home care technology industry.  

 

Better outcomes, better belonging    

 

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.     

 

If you require accommodation as part of the recruitment and selection process, please reach out to hr-anz@alayacare.com. Please note, we do not accept unsolicited headhunter or agency resumes.