Description

We’re seeking a strategic VP of Marketing to lead Pango’s growth and brand evolution. In this high-impact role, you’ll be an essential key member of Pango’s executive leadership team, contributing to company-wide strategy and decision-making.

Responsibilities

Lead, mentor, and scale an in-house marketing team, including specialists in digital, brand, content, marketing automation, and social media
Build and execute the annual marketing plan, ensuring alignment with business objectives and achievement of defined goals
Define and track KPIs (ROAS, CAC, LTV, etc.) to drive measurable business impact
Manage and optimize paid media and digital campaigns across platforms such as Google, Meta, and TikTok etc.
Direct relationships with external partners, including creative agencies, media buyers, PR firms, influencers, and production vendors
Oversee lifecycle marketing, including automation, segmentation, and personalized, event-driven campaigns in collaboration with Data and Product teams
Drive social media strategy and community engagement—responding to trends, managing influencers, and own Pango’s visual identity and tone of voice across social platforms.
Oversee marketing initiatives related to subscriptions, loyalty programs, and customer value growth
Partner with internal teams (Sales, Product, Tech, Finance) to ensure effective execution and delivery across initiatives

Requirements

10+ years of marketing experience, including at least 5 years in leadership roles, preferably within B2C tech companies and large-scale consumer apps
Proven track record of building and leading successful consumer brands in the Israeli market - Must
Experience developing and executing marketing strategies while managing significant budgets
Hands-on expertise in digital advertising, media buying, analytics, and marketing automation tools
Demonstrated ability to build, mentor, and scale high-performing marketing teams
Strong collaboration skills with external agencies, media buyers, and creative partners
Creative and data-driven mindset with a focus on experimentation and insight-based decision-making
Excellent strategic thinking—able to simplify complex challenges, communicate clearly, and make smart data-driven decisions
Relevant academic degree in Marketing, Communications, or a related field
Fluent in Hebrew and English, both written and spoken

Advantages

None