Strategic Insights Enablement Lead - Global Business Solutions - New York

About the Team:
The TikTok Marketing Science Research & Insights team is drives the development of strategic knowledge across audience, commerce, creative, search, and moments programs. The team is a consultative partner to product, sales, and marketing organizations at TikTok to support clients in optimizing their activity on the platform and build meaningful connections that help drive behavior change. The team collaborates closely with external research vendors to plan and deliver world-class research that reinforces our market voice.

About the Role:
The Strategic Research Enablement Lead will have deep understanding of the knowledge TikTok has built across audiences, journeys, commerce, search, creative, and moments. They'll use your influence and relationship-building skills to discover the business needs of our clients and develop a go-to-market for our research and insights to shape how new and existing clients grow. They are a gifted storyteller, with the ability to translate insights into clear positioning & outputs that are relevant to our clients' needs. They anticipate how client decisions are made, persistently explore and uncover the insights that shape the business verticals to clearly articulate how TikTok can grow their business.

Responsibilities:
- Define strategic points of view and translate them into effective, breakthrough narratives (Presentations, one sheeters, research based collateral) across verticals
- Leverage custom research, platform data, and 3P research tools to identify actionable insights and opportunities for sales teams and inform artifact development
- Identify winning strategies and scale the insights throughout the Vertical to provide maximum business value to the clients to drive continuous consumption
- Update Sales, Marketing, and Product teams on the latest research and insights to inspire new ways of driving consumption for clients.
- Utilizing deep knowledge of the media buying cycle and media industry to help identify opportunities and anticipate barriers for Verticals
- Design, scale, and manage a custom client insights program, leveraging existing tools such as custom surveys, syndicated, first-party, and internal research assets.
- Partner with sales teams to adapt and tailor research outputs for strategic client engagements, ensuring insights are actionable, relevant, and aligned with business objectives.
- Develop sustainable infrastructure to manage and respond to inbound consultation requests, as well as initiate proactive outreach to client-facing teams.
- Coordinating with XFNs to serve custom requests for high value opportunities
- Lead ongoing education efforts to increase awareness, understanding, and adoption of Research & Insights solutions in North America and Global sales organizations.
- Serve as a key point of contact for evangelizing insight capabilities and driving usage of scaled outputs.
- Develop and maintain systems to quantify and communicate the business impact and revenue contribution of the Research & Insights function.
- Contribute to the operational effectiveness of the team by supporting process improvements, tooling, and team-wide coordination efforts.
- Identify recurring requests and themes from custom insight engagements and translate them into scalable research initiatives or inform the broader Research & Insights roadmap.