Meta Ads Specialist (ZR_24710_JOB)

This is a remote position.

Job Title: Meta Ads Specialist (Part-Time)

Employment Type: Independent Contractor - Part-Time (10 hours per week)

Job Overview

We are looking for a talented Meta Ads Specialist to join our team on a part-time basis. The ideal candidate will have a strong background in managing and optimizing Meta (Facebook & Instagram) advertising campaigns to drive engagement, conversions, and return on ad spend (ROAS). This role requires a combination of strategic thinking, analytical skills, and creativity to ensure maximum campaign performance.

Key Responsibilities

• Develop, manage, and optimize Meta (Facebook & Instagram) Ads campaigns.
  

• Conduct audience research, segmentation, and targeting to enhance campaign effectiveness.
  

• Create compelling ad creatives in collaboration with the design and content teams.
  

• Implement A/B testing strategies to improve ad performance.
  

• Monitor, analyze, and report on campaign performance metrics, making data-driven optimizations.
  

• Manage ad budgets efficiently to maximize return on ad spend (ROAS).
  

• Keep up-to-date with Meta Ads platform updates, trends, and best practices.
  

• Set up and manage conversion tracking, pixel implementation, and retargeting strategies.
  

• Collaborate with the marketing team to align paid social efforts with overall marketing goals.

Requirements

• Strong focus on Meta — we don’t need someone across multiple platforms, just someone who really knows Meta inside out and can confidently manage and optimise campaigns there.
  
• Strong understanding of Facebook Business Manager, Ads Manager, and Meta’s advertising ecosystem.
  
• Experience with audience segmentation, lookalike audiences, and retargeting strategies.
  
• Proficiency in analyzing data and making data-driven decisions.
  
• Familiarity with landing page optimization and conversion rate strategies.
  
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
  
• Excellent communication and reporting skills.
  
• Meta Blueprint certification is a plus.
  
• Comfortable using project management tools like Asana (or similar) to stay across briefs and tasks
  
• Able to commit to one Zoom meeting per week, typically on Mondays
  
• Strong written and verbal communication is important, especially for that weekly client-facing check-in
  
• Experience working with clients in the electronics or food industry would be ideal
  
• Someone who has a proven track record of working with established Meta accounts and knows how to take them further.
  

Independent Contractor Perks

• Permanent work from home
  
• Immediate hiring