Marketing Intern

• Consumer Journey Mapping:
  
• Map out the consumer journey across digital platforms, identifying key touchpoints and interactions.
  
• Analyze how consumers discover, engage with, and purchase our products online.
  
• Highlight pain points and opportunities for enhancing the consumer experience.
  
  
• Consumer Persona Analysis:
  
• Conduct research to develop detailed consumer personas based on demographic, psychographic, and behavioral data.
  
• Utilize data from surveys, interviews, and market research reports to build comprehensive profiles of target audiences.
  
• Identify key characteristics, needs, preferences, and behaviors of different consumer segments.
  
  
• Collaboration and Support:
  
• Work closely with the marketing team to integrate consumer insights into marketing strategies and campaigns.
  
• Assist in the development and execution of digital marketing initiatives aimed at improving consumer engagement and conversion rates.
  
• Provide support in organizing and executing marketing events and activities.
  
  
• Insights into the day-to-day Marketing Operations
  

Requirements

• Strong analytical skills with the ability to interpret consumer data and identify trends.
  
• Strong research skills for developing consumer personas using demographic, psychographic, and behavioral data.
  
• Ability to collaborate effectively with cross-functional teams, especially marketing.
  
• Excellent communication skills, both written and verbal.