Marketing Coordinator - Institutional Marketing

The University of Wyoming invites diverse applicants to consider our employment opportunities.  We are also especially interested in candidates who have experience working with diverse populations and/or diverse initiatives. 

JOB TITLE:   

Marketing Coordinator

JOB PURPOSE:

Coordinate and collaborate with various university departments to create marketing content for the University of Wyoming. Develop graphics, short-form videos, imagery, copy, and content that align with the university's voice and tone. Assist in crafting social media strategies for existing and new university accounts. Engage with social media followers by responding to questions or comments and directing them to the appropriate campus units. Attend on-campus events to gather content and work with team members to share it across different social media platforms. Build relationships with student-focused units to produce relevant social media content. Provide engagement reports to your supervisor and offer recommendations to improve social media interactions.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Design and create marketing graphics and content for various campaigns that support the university’s mission.
• Develop unique designs that are suitable for various marketing platforms including social media, email marketing and web.
• Create error-free captions and content for social media with frequent posting to the university’s social media profiles.
• Work within the university’s brand guidelines to produce high-quality marketing content.
• Become familiar with UW’s key audiences and content needs, including prospective and current students.
• Become familiar with Facebook Business Manager to assist in the administration and adoption of university-wide social media accounts.
• Collaborate with internal and external team members to seek out impactful content that aligns with the university’s mission, goals and initiatives.
• Create short-form social media videos.
• Thoroughly proofread and review all marketing content prior to supervisor review and approval.
• Monitor and respond to weekday public and direct messaging on various social media platforms.
• Provide supervisor with elevated social media concerns or comments and recommendations for resolution that cannot be resolved alone.

SUPPLEMENTAL FUNCTIONS:

• Serve as a design and production consultant to University personnel as directed.
• Assist supervisor or independently give presentations.
• Establish and maintain documentation/records.

COMPETENCIES:

• Attention to Detail
• Consistency
• Technical/Professional Knowledge
• Independence
• Formal Presentation Skills
• Negotiation

REMOTE WORK ELIGIBILITY:

This position provides vital support to campus customers and requires the successful candidate be available to work on campus.

MINIMUM QUALIFICATIONS:  

Education:  Bachelor’s degree in Art, Marketing, Communications, or a related field

Experience:  1 year work-related experience

Required licensure, certification, registration or other requirements: Valid driver's license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy.

DESIRED QUALIFICATIONS:  

Knowledge of:

• Graphic design, layout and production
• Short-form video editing
• Social media management

Skills and Abilities to:

• Excellent writing and editing skills
• Ability to manage and meet deadlines
• Ability to work effectively in a culturally diverse environment
• Strong oral and written communication skills
• Excellent organizational skills
• Excellent interpersonal skills and commitment to customer service
• High level of problem solving skills
• Demonstrate artistic and creative skills, while meeting deadlines
• Adjust focus, identify and distinguish between colors, and judge distance and spatial relationships

REQUIRED MATERIALS:  

Complete the online application and upload the following for a complete application: cover letter, resume or C.V. and contact information for four work-related references.  This position will remain open until filled. Complete applications received by 09/02/2024 will receive full consideration.

HIRING STATEMENT:  

UW is an Affirmative Action/Equal Opportunity Educator and Employer. We are committed to a multicultural environment and strongly encourage applications from women, minorities, veterans and persons with disabilities.   

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please call 307-766-2377 or email jobapps@uwyo.edu.

ABOUT LARAMIE:

The University of Wyoming is located in Laramie, a town of 30,000 in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its university, helping to make it a leader in academics, research and outreach. The university has state-of-the-art facilities in many areas and the community provides the advantages of a major university.

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado’s Front Range, a bustling group of metropolitan cities including Denver, Boulder, and Fort Collins. This beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/