Frasers Group logo

Head Coach

Frasers Group

Posted about 3 hours ago

Job Description

What You’ll Be Doing

Representing Everlast Gyms as a fitness ambassador, always demonstrating our elevated ways of working.

Leading fitness products such as MOVE, REDEFINE, Personal Training, and Group Training, ensuring delivery is consistently high-quality.

Driving engagement in national initiatives like #WorkoutWednesday, in-gym challenges, and events.

Advocating for member onboarding programmes, especially MOVE – delivering and training others to build team confidence.

Owning REDEFINE: driving sales, cohort participation, and member results.

Recruiting, training, and mentoring Fitness Coaches and Personal Trainers, providing constructive feedback to help them grow.

Managing group training timetables and monitoring performance against company KPIs.

Driving new member sales and retention, while maximising revenue opportunities across personal training, memberships, and secondary spend.

Delivering on-shift classes and personal training sessions to company standards.

Leading by example across all areas of the gym, including reception, floor, and member interaction, ensuring every visit exceeds expectations.

Qualifications

About You

A passionate health, fitness, and wellness advocate.

Level 3 Personal Trainer qualified and a CIMSPA Practitioner.

Skilled and experienced in delivering personal training and a variety of group training modalities.

Strong leadership qualities with the ability to coach, motivate, and inspire a team.

Up-to-date with industry trends and fitness innovations.

Adaptable communicator with excellent interpersonal skills.

Solutions-driven, ambitious, and always looking to develop yourself and others.

Flexible to work evenings, weekends, and Bank Holidays to support business needs.

Additional Information

Why Join Us?
At Everlast Gyms, you’ll have the chance to build a career in fitness that’s as ambitious as you are. As part of Frasers Group, you’ll benefit from incredible opportunities, rewards, and development across the wider business.

Here’s what you can expect:

  • Competitive salary plus earning potential through personal training and product sales.
  • Ongoing training and development to grow your skills and qualifications.
  • Opportunity to lead fitness innovation in a fast-growing, fearless brand.
  • Group-wide discounts across Frasers Group brands.
  • Discounted gym membership.

At Frasers Group, we live by our principles:

  • Think without limits – move fast, think fearlessly, and take the team with you.
  • Own it and back yourself – own the basics, your role, and the results.
  • Be relevant – to our people, our partners, and the planet.

Job details

Workplace

Office

Location

Stoke-on-Trent, England, United Kingdom

Similar
Frasers Group logo

Frasers Group

Retail

About

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.

Company Details

Employees
16786
Industry
Retail
Headquarters
London
Founded
1982
Company location
Academy House, 36 Poland Street, London , W1F 7LU, GB

Key Team Members

Olakusibe Aremu-Oluwole

Olakusibe Aremu-Oluwole

Ian Stacey

Ian Stacey

Waseem Shahzad

Waseem Shahzad

Steve Mitchell

Steve Mitchell

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