AM/Manager - Programming Strategy and Insights(Content Strategy), Colors Kannada
JioStar
Posted 29 days ago
Job Summary :
At Jiostar network, we are looking for a deeply passionate and enthusiastic person who can help drive the leadership agenda of the cluster and lead the content strategy and consumer insight teams from the front.
About the team:
The programming strategy team is responsible for market research, consumer insights, and programming strategy for the channel. The team is making plans and strategies for the channel, based on various quantitative and qualitative inputs. The team is also responsible for driving channel GRPs and market share using data, competition tracking and analysis. They drive the market data to create a well-balanced schedule of original shows and special programming. This team collaborates closely with programming, Fiction and marketing teams to ensure content aligns with business objectives. By developing strategic content roadmaps and the team plays a critical role in enhancing the channel’s viewership, driving audience loyalty, and maintaining a competitive edge in the market.
Fiction Strategy
- Support forward story planning for current shows, including creation of long-term story tracks
- Coordinate with the fiction team on short-term story planning and execution
- Assist in developing new show concepts and plots from the initial stage
- Contribute to building engaging characters to improve audience connect
- Track and compile weekly consumer feedback across fiction and non-fiction shows
- Share insights to support content and programming decisions
- Watch episodes regularly and maintain detailed story trackers
- Provide inputs for ongoing story shaping and future track development.
New Story Development
Consumer Research
Fiction Content Tracking
About Us:
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.
