Product Marketing & GTM Lead

Go-to-Market (GTM) Lead – Remote | SaaS Product Launch & Growth Strategy

Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours

About the Role

At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming SaaS products.

This is a high-ownership startup role designed for someone who thrives in early-stage environments and knows how to take products from zero to launch.

You will be the first GTM hire, responsible for:

• Product launch execution
• Beta user acquisition
• Positioning and messaging
• Demand generation
• Launch campaigns
• Growth experimentation
• Building repeatable GTM systems

This is not a “manage agencies and delegate work” position.

You’ll be expected to:

• Write copy
• Build campaigns
• Run outreach
• Launch products
• Iterate quickly based on feedback and results

You’ll lead the launch of Product A first, then apply learnings and systems to successfully launch Product B.

If you thrive in ambiguity, move quickly, and enjoy building from scratch — this role is built for you.

What You’ll Own

GTM Strategy & Product Launch Execution

• Own the complete go-to-market strategy for:
• Product A
• Product B
• Build launch plans from the ground up:
• Positioning
• Messaging
• Acquisition strategy
• Launch sequencing
• User onboarding
• Personally execute launch initiatives instead of delegating execution
• Continuously refine launch strategy based on user feedback and performance data
• Apply learnings from Product A to improve the launch of Product B

Beta User Acquisition & Early Growth

• Identify and recruit beta users for early product validation
• Execute outbound outreach through:
• LinkedIn
• Email
• Communities
• Founder networks
• Partnerships
• Build relationships with early adopters and gather actionable feedback
• Create systems for onboarding, engagement, and retention during beta stages

Positioning, Messaging & Narrative Development

• Develop compelling positioning that clearly communicates product value
• Craft messaging tailored to:
• ICPs
• Buyer pain points
• Use cases
• Market segments
• Create clear, conversion-focused narratives that drive engagement and adoption
• Continuously test and refine messaging based on market feedback

Launch Campaigns & Marketing Assets

• Create and manage:
• Landing pages
• Email sequences
• Product launch campaigns
• Waitlists
• Onboarding flows
• Product announcements
• Write high-converting:
• Copy
• CTAs
• Email campaigns
• User onboarding sequences
• Coordinate launch execution across stakeholders and partners

Playbook Development & Process Building

• Document:
• Launch strategies
• Campaign learnings
• Messaging tests
• Acquisition channels
• Conversion insights
• Build repeatable GTM systems and playbooks for future launches
• Improve launch speed, efficiency, and scalability over time

What Success Looks Like

• Successful launch execution for both SaaS products
• Strong beta user acquisition and onboarding
• Clear product positioning and messaging alignment
• Repeatable GTM systems and processes established
• Fast iteration cycles based on market feedback
• Efficient launch-to-growth transition

What Makes You a Strong Fit

• Thrive in fast-paced startup environments
• Comfortable operating with ambiguity and limited structure
• Strong mix of:
• Strategic thinking
• Hands-on execution
• Exceptional communicator and storyteller
• Bias toward action and rapid iteration
• Naturally proactive and ownership-driven

Requirements (Must-Have)

Experience

• Proven experience as an early GTM hire (employee #1–5 preferred)
• Experience launching at least one B2B SaaS product end-to-end
• 4–8 years of experience across:
• Product Marketing
• Demand Generation
• Growth Marketing
• GTM Strategy
• Product Launches

Core Skills

• Strong hands-on execution ability across:
• Campaigns
• Copywriting
• Outreach
• Launch strategy
• Experience building:
• Launch systems
• Playbooks
• Repeatable workflows
• Ability to multitask across multiple growth initiatives simultaneously
• Excellent written and verbal communication skills

Nice to Have

• Experience in venture-backed or high-growth startups
• Familiarity with PLG (Product-Led Growth) environments
• Experience working directly with founders or executive teams
• Exposure to:
• SaaS growth loops
• User onboarding
• Lifecycle marketing
• Community-led growth
• Experience with tools like:
• HubSpot
• Apollo
• Webflow
• Notion
• GA4
• Mixpanel

What a Typical Day Looks Like

• Build and refine launch plans
• Conduct outreach to beta users and partners
• Write launch copy, onboarding emails, and landing page messaging
• Analyze user feedback and campaign performance
• Coordinate launch activities and timelines
• Test positioning, acquisition channels, and onboarding flows
• Document learnings and optimize future launch systems

Execution. Feedback. Iteration. Launch.

Key Metrics (KPIs)

• Beta user acquisition and activation
• Product launch execution timelines
• User engagement and onboarding conversion rates
• Landing page and campaign conversion performance
• Speed of iteration and learning implementation
• Growth efficiency across launch channels

Why This Role Stands Out

• True ownership over GTM strategy and execution
• Opportunity to launch multiple SaaS products from the ground up
• Direct collaboration with startup leadership
• High-impact role with visibility across product and growth
• Opportunity to shape long-term GTM systems and growth infrastructure
• Strong growth path into:
• Head of Growth
• VP of Marketing
• GTM Director
• Startup Growth Leadership

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Client Interview with Marketing Leadership
• Offer & Background Verification

Apply Now

If you:

• Love building products from zero to launch
• Thrive in startup environments
• Enjoy combining strategy with hands-on execution
• Move quickly and iterate based on feedback

This is a strong opportunity to lead and shape GTM execution for emerging SaaS products.