Site Merchant - Marketplace

TITLE:   Site Merchant - Marketplace  

POSITION SUMMARY
The Digital Site Merchant - Marketplace is responsible for executing and optimizing AEO’s Marketplace strategy, including but not limited to TikTok Shop and Doordash. This role supports the marketplace growth and execution, ensuring the brand comes to life in a way that inspires discovery, accelerates conversion, and drives profitable, scalable growth.

With a deep understanding of the TikTok ecosystem and creator economy, this role partners cross-functionally with Growth Marketing, Omni Merchandising, Social Media, Supply Chain, Finance, and external platform partners (including TikTok and Rithum managed services) to deliver a seamless and commercially strong social commerce experience. This role is TikTok-first but builds scalable frameworks to support future marketplace expansion.

With an understanding of DoorDash marketplace, this role partners crossfunctionally with business strategies, supply chain, product and stores to optimize the Doordash platform to meet the customer where they are and drive incremental revenue.

RESPONSIBILITIES
Shop Ownership & Execution 

• Own end-to-end product setup for TikTok Shop, including catalog synchronization, category maintenance, navigation updates, and SKU readiness.
• Oversee curated feed strategy and SKU prioritization aligned to business priorities.
• Align pricing, promotional strategy, and custom bundle creation to drive AOV and differentiation.
• Drive TikTok-specific Deals, flash sales, seasonal pushes, and livestream-exclusive offers in alignment with brand calendar.
• Audit/QA PDPs (imagery, copy, video) to ensure accuracy, FTC compliance, and mobile-first optimization.

Creator & Paid Performance Integration

• Partner with Growth/Affiliate and Social teams to align product assortment to creator pushes and sponsored ad strategies.
• Collaborate directly with TikTok account managers to unlock new features, promotional programs, and growth levers.

Operational & Platform Management

• Monitor shop health signals including fulfillment latency, refund rates, cancellation rates, customer ratings, and algorithm standing.
• Work closely with Rithum managed services to optimize marketplace execution and feed health.
• Partner with digital merchandising to ensure cohesive brand storytelling across TikTok Shop and the AE/Aerie flagship site/app.
• Activate high-traffic social events and drops, including real-time inventory monitoring and linking strategies.

Business Analytics & Insights

• Monitor daily and weekly TikTok Shop and Doordash KPIs and translate them into actionable insights for leadership.
• Be the expert on the social commerce competitive landscape, staying ahead of TikTok algorithm shifts, creator trends, and platform feature updates.
• Leverage TikTok Shop analytics and A/B testing to inform assortment strategy and pricing/promotional levers.
• Conduct monthly and quarterly hindsights that bridge the gap between site performance and social shop performance to drive preseason strategic actions.

QUALIFICATIONS

• Bachelor’s Degree in Marketing, Fashion Merchandising, Business, or related field.
• 3–6 years of experience in digital merchandising, ecommerce, or performance-driven social commerce.
• Direct experience managing or scaling a TikTok Shop or a high-volume affiliate program is highly preferred.
• Strong ability to translate platform-specific data (TikTok Shop Seller Center, GA4, Tableau) into actionable insights and growth strategies.
• Proven ability to thrive in a fast-paced environment where trends move quickly and require immediate execution.
• Excellent communication and collaboration skills; able to influence across functions (Creative, Marketing, Technology, and Supply Chain) and work with external partners.
• High level of accuracy in product setup and a perfectionist approach to the mobile shopping UI/UX.
• Self-motivated and proactive, with the flexibility to support high-traffic drop moments or social events that may occur off-hours.

PAY/BENEFITS INFORMATION:

• Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here
• AEO may also provide discretionary bonuses and other incentives at its discretion.

Get to Know AEO American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed.  Rooted in optimism, inclusivity and authenticity, AEO’s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last. In addition to a robust e-commerce business, we operate stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners.  At AEO, we believe in the power of our people and our brands. Our Better Together culture creates a mutual desire to succeed–inspiring our community to excel, while driving future growth for the business and associates. Through experience, exposure and education we empower associates to build their unique career journey. Inclusion, Diversity, Equity and Access at AEO We remain committed to building an inclusive culture that is welcoming and fosters a sense of belonging for everyone. Please see more about our initiatives here. AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law. Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.