Social Media Specialist

Company Description

We are Ethos, the fastest growing digital communication group in MENA. We think big and we make big ideas come to life. We are crazy about the digital world and we aim high. We are looking for talented and valued people with interesting and provocative ideas, along with bold and diverse perspectives. Our culture is all about the thriving young team of us in 4 offices around MENA, while we boldly help impact the success of  leading brands like McDonald's, General Motors, and American Express.

Job Description

The Content Manager is responsible for the day-to-day planning, execution, and optimisation of social media activity across assigned client accounts. Working closely under the Associate Communications Director, the role translates approved brand and communications strategies into high-quality, platform-specific content, campaigns and community engagement that drive visibility, relevance and measurable performance in the Saudi market.

This is a hands-on, platform-native and execution-led role focused on delivery excellence, platform fluency and audience engagement, with clear accountability for content quality, consistency and performance. 

Key Responsibilities:

1. Social Media Planning & Execution

   1. Execute approved social media strategies and content plans across key platforms (Instagram, TikTok, X, LinkedIn, Snapchat, as relevant per account).

   2. Translate brand, campaign and communications objectives into clear content calendars, posting plans and activation timelines.

   3. Ensure content supports agreed objectives such as awareness, engagement, community growth and cultural relevance within the Saudi market.

2. Content Management & Publishing

   1. Oversee the preparation, scheduling and publishing of social media content, including static posts, video, stories, reels and live coverage where required.

   2. Coordinate closely with internal designers, copywriters and production teams to ensure assets are delivered on time and to standard.

   3. Ensure all content adheres strictly to client brand guidelines, tone of voice, visual identity and cultural nuance.

   4. Maintain consistency, accuracy and quality across all live social media accounts.

3. Campaigns, Community & Engagement

   1. Execute social media campaigns in support of launches, partnerships, events and seasonal moments.

   2. Manage day-to-day community management, including monitoring comments and messages, responding where appropriate and escalating issues in line with agency protocols.

   3. Support engagement-driven initiatives such as challenges, activations and interactive formats, aligned with platform best practice.

4. Performance Tracking & Optimisation

   1. Track and report on core social media KPIs, including reach, engagement, growth, and content performance.

   2. Prepare regular performance summaries and insights for internal review, highlighting learnings and optimisation opportunities.

   3. Use data to refine posting schedules, formats and content approaches over time.

5. Collaboration & Stakeholder Coordination

   1. Work closely with the Associate Communications Director to ensure social output aligns with wider communications and content strategies.

   2. Coordinate with account teams, media, partnerships and external vendors as required to deliver integrated campaigns.

   3. Support partnership and sponsorship activations through accurate and on-brand social execution.

6. Governance & Quality Control

   1. Follow Ethos approval workflows, content governance processes and client-specific protocols at all times.

   2. Ensure cultural sensitivity, accuracy and brand safety across all published content.

   3. Flag potential reputational or operational risks early and escalate appropriately.

7. Operational Excellence

   1. Maintain organised content workflows, file management and scheduling systems.

   2. Contribute to improving internal social media processes, templates and ways of working.

   3. Line-manage a small social media team, comprising a Senior Content Executive and a Community Manager, ensuring clear task allocation, quality control, timely delivery and adherence to Ethos standards.

   4. Provide day-to-day guidance, feedback and performance oversight for direct reports, escalating issues, resourcing needs or capability gaps to the Associate Communications Director, as required.

Qualifications

Preferred Skills & Expertise: 

• Bilingual proficiency in Arabic and English (written and spoken), with the ability to adapt tone, nuance and cultural context accurately for Saudi audiences.

• Strong, hands-on experience managing social media platforms including Instagram, TikTok, X, LinkedIn and Snapchat, within an agency or fast-paced brand environment.

• Excellent content judgement, with a sharp eye for quality, storytelling and platform-specific best practice.

• Proven ability to execute content calendars, campaigns and community management with consistency and attention to detail.

• High level of cultural awareness and sensitivity, with a clear understanding of Saudi social norms, trends and digital behaviours.

• Confidence working with performance data and social analytics, translating insights into practical optimisation actions.

• Strong organisational and time-management skills, with the ability to manage a team of 2 juniors, multiple deliverables and tight deadlines.

• Collaborative mindset, able to work effectively with juniors, designers, copywriters, strategists and account teams.

• Clear written communication skills and the ability to follow structured approval and governance processes.

• Comfortable taking direction, implementing feedback quickly and operating within established brand and agency frameworks.