Social Media Specialist

CCM Hockey is present worldwide, we have offices in Canada, the United States, Sweden, Finland, Germany and Taiwan. Our headquarters are located in Montreal, where we create and develop our equipment. Our mission is to inspire dreams and empower every player to fulfill their passion while enjoying their game. Our team's vision is to be the leading brand on and off the ice, by delivering innovative products and outstanding experience to our athletes and partners everywhere, all while putting our employees and communities at the forefront. We aim to unlock the full potential of every CCM athlete from pond to forum by delivering innovation to maximize performance and ignite in them the self-confidence to chase their dream. We’re looking for passionate players who share our core values and will help us become THE industry leader!


At CCM Hockey, we live our values everyday:


Authenticity: Standing up for who you are, doing what you mean and what you believe in.

Empowerment: Through their unique contributions, each person is different, each person is important, and each person has the opportunity to make a difference.

Teamwork: A team that works together always beats a team of highly skilled individual players.

Respect: Valuing differences and allowing others to express themselves when working together, to achieve common goals, to grow and succeed as a company.


This position is based at our head office in Ville Saint-Laurent.
We are looking for a creative and highly organized Social Media Specialist who thrives in the fast-paced world of hockey and has a constant pulse on social media trends. This role focuses on hands-on content execution, managing posting schedules, and creating engaging, analytics-informed social media content that maximizes reach, interaction, and visibility while maintaining consistent, high-quality output. This person will be expected to leverage data and insights to enhance CCM’s presence across all social channels, grow engagement, optimize key digital metrics, and provide internal reporting to improve overall marketing efforts.
KEY ACCOUNTABILITIES
• Manage the social media calendar by planning, scheduling, and publishing engaging hockey-focused content, while executing strategies that support team and brand goals.
• Brief Studio and Videographer to create original and engaging social media content (text, images, video content, gifs, infographics, memes, animations, etc.) to sustain curiosity and create content around new products and brand initiatives.
• Execute the social media strategy by posting, moderating and editing daily posts for CCM’s social platforms: Instagram, Tik Tok, YoutTube, Snapchat, Facebook, etc,
• Analyze web traffic and consumer engagement metrics to optimize the posting schedule and content
• Manage and produce exciting and engaging real time reactions and social media coverage during games, events, and key moments
• Facilitate online conversations with consumers and respond to questions
• Research audience preferences, identify trends and recommend new ways to attract followers
• Keep up with latest trends in storytelling, video production, animation, AI, social media and sports on all social platforms ensuring maximum effectiveness.
• Coordinate global efforts so CCM social presence is consistent across the globe

KNOWLEDGE, SKILLS AND ABILITIES
• Bachelor’s degree in Multimedia or Communications with knowledge of Marketing and Business
• 2-3 years of experience working with various social media platforms
• Bilingual (French & English, oral and written)
• Demonstrated ability to deliver creative and impactful content
• Experience with video editing software, graphic design software and photo editing software
• Knowledge of SEO, keyword research and Google Analytics
• Ability to grasp future trends in digital technologies and act proactively
• Strong organizational, time management, written/verbal communication, analytical and interpersonal skills
• Strong Excel, Outlook, Word and PowerPoint skills
• Experience in sporting goods, an asset
• Strong understanding of hockey and sports fan engagement, an asset


WHY JOIN THE CCM TEAM?
• Competitive salaries, including a performance-based bonus program.
• Full range of group insurance benefits (medical, dental, vision, life, etc.) from Day 1.
• Group retirement pension plan with employer matching (up to 5% of base salary).
• 3 weeks of vacation per year prorated as of your start date.
• Discounted prices on CCM products.
• Free gym at the head office.
• Fun social events throughout the year.
At CCM Hockey, we celebrate the difference for the benefit of our employees, our products and our collaborators. We work to create an inclusive environment where everyone, regardless of gender, ethnicity, religion, age or other motives, can give the best of themselves.
Please note that only retained candidates will be contacted. We respectfully ask agencies to not contact us or send unsolicited applications. We thank all applicants for their interest.
*Please note that the benefits may vary depending on the location and the position. All unionized employees are governed by the collective agreement.