Marketing Director

Marketing Director深圳社招全职职位描述Job Summary We’re seeking a dynamic and strategic Marketing Director to lead global product marketing and integrated communications across our portfolio of consumer electronics. In this pivotal role, you will drive go-to-market success, develop compelling product narratives, and lead integrated marketing initiatives across key vertical markets. You’ll also oversee analytics, budget management, and campaign effectiveness in alignment with our IPMS and IPD frameworks. Key Responsibilities • Partner closely with Product and Marketing Centers to shape product positioning, develop GTM strategies, and deliver world-class launch assets for new products • Drive ongoing optimization and lifecycle marketing strategies for pillar product lines based on market insights and user feedback • Identify and evaluate emerging vertical markets, define product-market fit, and tailor messaging and value propositions to target audiences • Lead end-to-end launch execution — from pre-launch research to post-launch performance review — ensuring strong alignment across functions • Develop and lead integrated marketing and communications strategies that connect product messaging across paid, owned, and earned channels globally • Coordinate cross-functional teams to execute campaigns spanning digital, social, PR, partnerships, and offline activations • Analyze market dynamics, competitor activity, and consumer behavior to inform strategic decisions and product messaging • Track and analyze KPIs across digital and marketing channels to evaluate campaign effectiveness and ROI • Manage marketing budgets efficiently, identifying areas of opportunity and optimization • Stay ahead of industry trends and marketing technologies; adopt new tools and approaches to enhance performance职位要求Requirements • Bachelor’s degree in Marketing, Science, Engineering, or a related field; Master is a plus • 8+ years of experience in product marketing or go-to-market roles, ideally in the consumer electronics, tech, or lifestyle sectors • Experience driving alignment across product, sales and marketing teams • Passion for sports, videography, or tech innovation, with a user-first mindset • Excellent verbal and written communication skills in English • Proven ability to influence across teams and seniority levels, ensuring collaborative execution • Highly analytical and results-oriented; thrives in fast-paced, cross-functional environments • Business-savvy and proactive — willing to go the extra mile to drive success投递